Brandwave

How popular isPhilips Avent in search?

In August 2026, there were an estimated 33.1K branded searches for Philips Avent worldwide which held steady over the last 11 months. Philips Avent holds 6.4% estimated Share of Search among baby bottle brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Medela53.4%
  2. Tommee Tippee26%
  3. NUK14.2%
  4. Philips Avent6.4%
  5. Dr. Brown's0.09%
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Which baby bottle brands compete with Philips Avent?

Philips Avent against baby bottle brands worldwide, by month

Share of Search by month for Medela, Tommee Tippee, NUK, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthMedelaTommee TippeeNUKPhilips AventDr. Brown's
Oct 202556.4%24.2%13.3%5.9%0.16%
Nov 202554.8%25.1%13.8%6.2%0.11%
Dec 202556.7%21.9%14.7%6.6%0.06%
Jan 202657.2%21.7%14.6%6.5%0.05%
Feb 202657.6%21.4%14.4%6.5%0.06%
Mar 202653.8%24.1%16.1%5.9%0.07%
Apr 202657.3%21.6%14.5%6.5%0.08%
May 202657.3%21.6%14.5%6.5%0.09%
Jun 202651.2%27.1%14.9%6.6%0.14%
Jul 202653.3%26%14.3%6.4%0.08%
Aug 202653.4%26%14.2%6.4%0.09%
Sep 2026—————

  1. 1.Medela

    53.4%

    Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  2. 2.Tommee Tippee

    26%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.NUK

    14.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Philips Avent

    6.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dr. Brown's

    0.09%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Philips Avent and its closest rivals

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands worldwide held steady, from 5.9% to 6.4%.

How did search popularity change for baby bottle brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dr. Brown's worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.

  2. Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.

Where does Philips Avent compete?

Philips Avent is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers5th of 63.3%Show ranking
Baby food makers4th of 64.3%Show ranking
Sippy cups3rd of 65.7%Show ranking
Baby bottle brands4th of 56.4%Shown above
Breast pump brands4th of 57.4%Show ranking

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avent bottles

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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