How popular isPhilips Avent in search?
In September 2026, there were an estimated 198K branded searches for Philips Avent worldwide which held steady over the last 12 months. Philips Avent holds 20.5% estimated Share of Search among breast pads brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee29.6%
Medela28.5%
Philips Avent20.5%
Lansinoh13.1%NUK7.7%
Pigeon0.68%
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Which breast pads brands compete with Philips Avent?
Share of Search by month for Tommee Tippee, Medela, Philips Avent, Lansinoh, NUK. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Medela | Philips Avent | Lansinoh | NUK | Pigeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 31.9% | 20.7% | 11.6% | 7.7% | 0.64% |
| Nov 2025 | 27.5% | 29.9% | 20.7% | 13.5% | 7.7% | 0.63% |
| Dec 2025 | 27% | 32.1% | 19.4% | 12.3% | 8.6% | 0.64% |
| Jan 2026 | 26.7% | 32.6% | 19.2% | 12.5% | 8.5% | 0.56% |
| Feb 2026 | 26.2% | 33.1% | 19.3% | 12.3% | 8.5% | 0.66% |
| Mar 2026 | 26.8% | 30% | 20.2% | 13.2% | 9.2% | 0.64% |
| Apr 2026 | 25.3% | 30.9% | 21.5% | 13.7% | 8% | 0.7% |
| May 2026 | 25.3% | 30.9% | 21.5% | 13.7% | 8% | 0.63% |
| Jun 2026 | 28.7% | 27.2% | 21.6% | 13.7% | 8.1% | 0.72% |
| Jul 2026 | 29.3% | 28.3% | 20.7% | 13.2% | 7.7% | 0.69% |
| Aug 2026 | 30% | 27.9% | 20.4% | 13.3% | 7.6% | 0.68% |
| Sep 2026 | 29.6% | 28.5% | 20.5% | 13.1% | 7.7% | 0.68% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 286K | -2.1% | -0.4 points | |
| 2, held 2nd | 28.5% | 275K | +1.4% | +0.6 points | |
| 3, held 3rd | 20.5% | 198K | 0% | +0.1 points | |
| 4, held 4th | 13.1% | 126K | -2.7% | -0.3 points | |
| 5, held 5th | 7.7% | 74K | 0% | 0 points | |
| 6, held 6th | 0.68% | 6.6K | 0% | 0 points |
29.6%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.4 points.
2.
Medela28.5%
Held 2nd. 275K estimated branded searches, +1.4% vs prior month. Share +0.6 points.
20.5%
Held 3rd. 198K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Lansinoh13.1%
Held 4th. 126K estimated branded searches, -2.7% vs prior month. Share -0.3 points.
5.
7.7%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
6.
0.68%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Philips Avent and its closest rivals
Every comparison with Philips Avent
19 comparisons
- Baby Brezza vs Philips Avent
- Chicco vs Philips Avent
- MAM vs Philips Avent
- Medela vs Philips Avent
- Philips Avent vs Tommee Tippee
- Philips Avent vs Spectra
- Lansinoh vs Philips Avent
- NUK vs Philips Avent
- Elvie vs Philips Avent
- Dr. Brown's vs Philips Avent
- Beaba vs Philips Avent
- Haakaa vs Philips Avent
- Munchkin vs Philips Avent
- Nuby vs Philips Avent
- Philips Avent vs Willow
- Philips Avent vs Pigeon
- Philips Avent vs Willow
- Philips Avent vs Zak Designs
- Philips Avent vs Sage Spoonfuls
How has branded search demand for Philips Avent changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pads brands worldwide peaked at 21.6% in June 2026 and was lowest at 19.2% in January 2026.
How did search popularity change for breast pads brands worldwide in September 2026?
2 changes
In September 2026, Medela gained estimated Share of Search among breast pads brands worldwide, from 27.9% to 28.5%.
Estimated monthly branded searches for Lansinoh worldwide rose 13.7% over 12 measured months, from 111K to 126K in September 2026.
Where does Philips Avent compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bottle sterilisers | 5th of 6 | 13.6% | Show ranking |
| Baby bottle brands | 4th of 6 | 18.4% | Show ranking |
| Breast pads brands | 3rd of 6 | 20.5% | Shown above |
| Milk warmer brands | 3rd of 3 | 26.1% | Show ranking |
| Sippy cups | 3rd of 6 | 26.4% | Show ranking |
| Breast pump brands | 2nd of 6 | 26.4% | Show ranking |
| Baby dummy brands | 3rd of 5 | 26.9% | Show ranking |
| Baby food makers | 2nd of 6 | 33.2% | Show ranking |
| Steamer blender brands | 2nd of 3 | 37.8% | Show ranking |
How is Philips Avent measured?
Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- avent bottles
- philips avent
Who owns Philips Avent?
Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, worldwide.
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Is Philips Avent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.