Brandwave

Bottle sterilisers:Which brands are most popular in search?

In August 2026, Chicco was the most searched among bottle sterilisers worldwide, with an estimated 475K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco47.5%
  2. Baby Brezza30.1%
  3. Tommee Tippee13.5%
  4. Dr Brown's4.1%
  5. Philips Avent3.3%
  6. MAM1.5%

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Share of SearchLeaderboard

Compare the bottle sterilisers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bottle sterilisers worldwide, by month

Share of Search by month for Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBaby BrezzaTommee TippeeDr Brown'sPhilips AventMAM
Oct 202542.7%35.9%13.2%3.2%3.2%1.8%
Nov 202548.6%32.2%11.8%2.9%2.9%1.6%
Dec 202546.5%32.7%12%3.6%3.6%1.6%
Jan 202642.4%35.2%12.9%3.9%3.9%1.7%
Feb 202642.9%34.4%12.6%4.6%3.8%1.7%
Mar 202645.6%30.5%13.7%5%3.4%1.8%
Apr 202647.7%31.5%11.5%4.2%3.5%1.5%
May 202647.6%32.1%11.7%3.5%3.5%1.6%
Jun 202642.8%33.3%14.9%3.7%3.7%1.6%
Jul 202642.5%33%14.8%4.4%3.6%1.6%
Aug 202647.5%30.1%13.5%4.1%3.3%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chicco

    47.5%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5 points.

  2. 2.Baby Brezza

    30.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Tommee Tippee

    13.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Dr Brown's

    4.1%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Philips Avent

    3.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.MAM

    1.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among bottle sterilisers worldwide?

In August 2026, Chicco was the most searched among bottle sterilisers worldwide, with an estimated 475K branded searches and 47.5% estimated Share of Search within this set. Baby Brezza is in 2nd place, 17.4 percentage points behind at 30.1% Share of Search.

Global bottle sterilisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chicco42.7% → 47.5%48.6%Nov 202542.4%Jan 20261st
Baby Brezza35.9% → 30.1%35.9%Oct 202530.1%Aug 20262nd
Tommee Tippee13.2% → 13.5%14.9%Jun 202611.5%Apr 20263rd
Dr Brown's3.2% → 4.1%5%Mar 20262.9%Nov 20254th
Philips Avent3.2% → 3.3%3.9%Jan 20262.9%Nov 20255th
MAM1.8% → 1.5%1.8%Mar 20261.5%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide increased from 42.7% to 47.5%.
  • Across the 11 months ending August 2026, Baby Brezza’s estimated Share of Search among bottle sterilisers worldwide decreased from 35.9% to 30.1%.
  • Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide increased from 3.2% to 4.1%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide peaked at 48.6% in November 2025 and was lowest at 42.4% in January 2026.
  • Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among bottle sterilisers worldwide peaked at 14.9% in June 2026 and was lowest at 11.5% in April 2026.
  • Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide peaked at 5% in March 2026 and was lowest at 2.9% in November 2025.
  • Across the 11 months ending August 2026, Tommee Tippee, Philips Avent and MAM held steady: their estimated Share of Search among bottle sterilisers worldwide each moved less than 0.5 percentage points.

How did search popularity change for bottle sterilisers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.

  2. In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.

  3. In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 14.8% to 13.5%.

  4. Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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