Brandwave

How popular isDr. Brown's in search?

In September 2026, there were an estimated 41.1K branded searches for Dr. Brown's worldwide which is up 19.9% over the last 12 months. Dr. Brown's holds 4% estimated Share of Search among bottle sterilisers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Baby Brezza29.2%
  2. Tommee Tippee27.7%
  3. MAM19.8%
  4. Philips Avent19.2%
  5. Dr. Brown's4%
  6. Chicco0.07%
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Which bottle sterilisers compete with Dr. Brown's?

Dr. Brown's against bottle sterilisers worldwide, by month

Share of Search by month for Baby Brezza, Tommee Tippee, MAM, Philips Avent, Dr. Brown's. The figures are in the table below the chart.

View monthly share of search table
MonthBaby BrezzaTommee TippeeMAMPhilips AventDr. Brown'sChicco
Oct 202534.3%24.5%19.5%18.4%3.2%0.07%
Nov 202534.3%24.5%19.5%18.5%3.2%0.05%
Dec 202533.1%25.7%19%18.5%3.7%0.08%
Jan 202632%24.8%21.7%17.9%3.6%0.06%
Feb 202633%25.1%18.9%18.4%4.5%0.06%
Mar 202629.4%25.7%20.5%19.4%4.9%0.07%
Apr 202630.7%23.8%21%20.2%4.2%0.07%
May 202632%24.8%18.4%21.1%3.6%0.08%
Jun 202631.1%27.2%17.7%20.5%3.5%0.07%
Jul 202630.3%28.2%17.3%20%4.1%0.07%
Aug 202629%28.1%19.8%19.1%4%0.08%
Sep 202629.2%27.7%19.8%19.2%4%0.07%

  1. 1.Baby Brezza

    29.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Tommee Tippee

    27.7%

    Held 2nd. 286K estimated branded searches, -2.1% vs prior month. Share -0.4 points.

  3. 3.MAM

    19.8%

    Held 3rd. 205K estimated branded searches, -0.49% vs prior month. Share 0 points.

  4. 4.Philips Avent

    19.2%

    Held 4th. 198K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dr. Brown's

    4%

    Held 5th. 41.1K estimated branded searches, -0.07% vs prior month. Share 0 points.

  6. 6.Chicco

    0.07%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Dr. Brown's and its closest rivals

Every comparison with Dr. Brown's

How has branded search demand for Dr. Brown's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Brown's worldwide rose from 34.2K to 41.1K.
  • Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among bottle sterilisers worldwide increased from 3.2% to 4%.
  • Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among bottle sterilisers worldwide peaked at 4.9% in March 2026 and was lowest at 3.2% in November 2025.

How did search popularity change for bottle sterilisers worldwide in September 2026?

  1. Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.

  2. Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

Where does Dr. Brown's compete?

Dr. Brown's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers5th of 64%Shown above
Baby bottle brands5th of 65.1%Show ranking
Baby bottle warmer brands2nd of 312.3%Show ranking
Baby steriliser brands2nd of 312.3%Show ranking

How is Dr. Brown's measured?

Brandwave collects information about searches that people make online using Dr. Brown's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dr brown s
  • dr browns
  • drbrowns

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How the Brand Demand Index is measured

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