Chicco vs Dr. Brown's:Which is searched more?
In September 2026, Dr. Brown's had more branded searches than Chicco among bottle sterilisers worldwide. Dr. Brown's was estimated to have 41.1K branded searches compared to Chicco’s 720, and held a 4% Share of Search versus Chicco’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicco or Dr. Brown's?
Compare the bottle sterilisers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Brown's, Chicco. The figures are in the table below the chart.
View monthly share of search table
| Month | Baby Brezza | Tommee Tippee | MAM | Philips Avent | Dr. Brown's | Chicco |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 24.5% | 19.5% | 18.4% | 3.2% | 0.07% |
| Nov 2025 | 34.3% | 24.5% | 19.5% | 18.5% | 3.2% | 0.05% |
| Dec 2025 | 33.1% | 25.7% | 19% | 18.5% | 3.7% | 0.08% |
| Jan 2026 | 32% | 24.8% | 21.7% | 17.9% | 3.6% | 0.06% |
| Feb 2026 | 33% | 25.1% | 18.9% | 18.4% | 4.5% | 0.06% |
| Mar 2026 | 29.4% | 25.7% | 20.5% | 19.4% | 4.9% | 0.07% |
| Apr 2026 | 30.7% | 23.8% | 21% | 20.2% | 4.2% | 0.07% |
| May 2026 | 32% | 24.8% | 18.4% | 21.1% | 3.6% | 0.08% |
| Jun 2026 | 31.1% | 27.2% | 17.7% | 20.5% | 3.5% | 0.07% |
| Jul 2026 | 30.3% | 28.2% | 17.3% | 20% | 4.1% | 0.07% |
| Aug 2026 | 29% | 28.1% | 19.8% | 19.1% | 4% | 0.08% |
| Sep 2026 | 29.2% | 27.7% | 19.8% | 19.2% | 4% | 0.07% |
How has the Chicco and Dr. Brown's comparison changed over the last 12 months?
3 findings
- Dr. Brown's was ahead of Chicco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide held steady at 0.07%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among bottle sterilisers worldwide moved from 3.2% to 4%, and its estimated monthly branded searches moved from 34.2K to 41.1K.
How did search popularity change for bottle sterilisers worldwide in September 2026?
1 change
Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.
Other head-to-heads among bottle sterilisers
Baby Brezza vs Tommee Tippee: compare search popularity
Baby Brezza vs MAM: compare search popularity
Baby Brezza vs Philips Avent: compare search popularity- Baby Brezza vs Dr. Brown's: compare search popularity
- Tommee Tippee vs MAM: compare search popularity
- Tommee Tippee vs Philips Avent: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Dr. Brown's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicco
1 branded search term
- chicco bottle steriliser
Dr. Brown's
3 branded search terms
- dr brown s
- dr browns
- drbrowns
Put your own brand in this comparison
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