Brandwave

How popular isChicco in search?

In August 2026, there were an estimated 475K branded searches for Chicco worldwide which is up 8.5% over the last 11 months. Chicco holds 47.5% estimated Share of Search among bottle sterilisers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco47.5%
  2. Baby Brezza30.1%
  3. Tommee Tippee13.5%
  4. Dr Brown's4.1%
  5. Philips Avent3.3%
  6. MAM1.5%
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Which bottle sterilisers compete with Chicco?

Chicco against bottle sterilisers worldwide, by month

Share of Search by month for Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBaby BrezzaTommee TippeeDr Brown'sPhilips AventMAM
Oct 202542.7%35.9%13.2%3.2%3.2%1.8%
Nov 202548.6%32.2%11.8%2.9%2.9%1.6%
Dec 202546.5%32.7%12%3.6%3.6%1.6%
Jan 202642.4%35.2%12.9%3.9%3.9%1.7%
Feb 202642.9%34.4%12.6%4.6%3.8%1.7%
Mar 202645.6%30.5%13.7%5%3.4%1.8%
Apr 202647.7%31.5%11.5%4.2%3.5%1.5%
May 202647.6%32.1%11.7%3.5%3.5%1.6%
Jun 202642.8%33.3%14.9%3.7%3.7%1.6%
Jul 202642.5%33%14.8%4.4%3.6%1.6%
Aug 202647.5%30.1%13.5%4.1%3.3%1.5%
Sep 2026——————

  1. 1.Chicco

    47.5%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5 points.

  2. 2.Baby Brezza

    30.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Tommee Tippee

    13.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Dr Brown's

    4.1%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Philips Avent

    3.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.MAM

    1.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Chicco and its closest rivals

How has branded search demand for Chicco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chicco worldwide rose from 438K to 475K.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide increased from 42.7% to 47.5%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide peaked at 48.6% in November 2025 and was lowest at 42.4% in January 2026.

How did search popularity change for bottle sterilisers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.

  2. In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.

  3. In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 14.8% to 13.5%.

  4. Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Chicco compete?

Chicco is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands3rd of 526.1%Show ranking
High chairs1st of 640.1%Show ranking
Bottle sterilisers1st of 647.5%Shown above
Baby bouncers1st of 650.2%Show ranking
Baby rockers1st of 651.6%Show ranking
Baby thermometers1st of 658.3%Show ranking

How is Chicco measured?

Brandwave collects information about searches that people make online using Chicco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • car seat chicco
  • chicco
  • chicco car seat
  • chicco fit360
  • chicco keyfit
  • chicco myfit
  • chicco onefit
  • chiccousa com

Do you work for Chicco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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