Chicco vs Maxi-Cosi:Which is more popular?
In September 2026, Chicco had more branded searches than Maxi-Cosi among child car seat brands worldwide. Chicco had about 421,000 branded searches, while Maxi-Cosi had 385,000. Chicco made up 24.2% of all child car seat brand searches we track, and Maxi-Cosi accounted for 22.1%. When we asked ChatGPT and Google AI Overviews about child car seat brands, Chicco appeared in all four answers and Maxi-Cosi in none.
Who do people search for more?
Chicco, about 9% more searches than Maxi-Cosi
Who does AI mention more?
Chicco, mentioned in every answer we collected
Who does AI recommend more?
Chicco, the only one of the two named
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Top child car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chicco appeared in all four answers. Maxi-Cosi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child car seat brands
4 answers
Asked ChatGPT
“Which child car seat brand should I buy?”
Asked ChatGPT
“What are the best child car seat brands?”
Asked ChatGPT
“What's the best child car seat brand for a growing child?”
Searched Google, AI Overview
“best car seat”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“infant car seat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Chicco or Maxi-Cosi more popular in search?
This chart shows how often people search Google for Chicco and Maxi-Cosi by name. Each line represents a brand's share of searches for all nine child car seat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chicco, Maxi-Cosi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cybex | Chicco | Maxi-Cosi | Nuna | Graco | Britax | Clek | Joie | Evenflo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 23.6% | 21.8% | 14.8% | 7.6% | 4.7% | 0.83% | 0.44% | 0.03% |
| Nov 2025 | 25.8% | 23% | 21.2% | 18.3% | 6.1% | 4.2% | 0.9% | 0.47% | 0.03% |
| Dec 2025 | 25.4% | 26.7% | 20.4% | 14.6% | 7.2% | 4.5% | 0.78% | 0.46% | 0.04% |
| Jan 2026 | 28.3% | 20.9% | 23% | 15.7% | 6.7% | 4.2% | 0.73% | 0.48% | 0.04% |
| Feb 2026 | 28.5% | 21.5% | 23.1% | 14.3% | 6.7% | 4.6% | 0.82% | 0.48% | 0.06% |
| Mar 2026 | 29.7% | 22.4% | 20.7% | 14.2% | 7.2% | 4.4% | 0.87% | 0.51% | 0.07% |
| Apr 2026 | 26.7% | 23.7% | 21.5% | 14.7% | 7.6% | 4.3% | 0.93% | 0.54% | 0.05% |
| May 2026 | 27.3% | 24% | 21.7% | 15% | 6.3% | 4.3% | 0.77% | 0.55% | 0.05% |
| Jun 2026 | 28.3% | 21.1% | 22.6% | 15.6% | 6.5% | 4.5% | 0.8% | 0.52% | 0.04% |
| Jul 2026 | 28.3% | 21.1% | 22.5% | 15.6% | 6.5% | 4.5% | 0.87% | 0.57% | 0.05% |
| Aug 2026 | 27.2% | 24% | 22.3% | 14.1% | 6.2% | 4.7% | 0.93% | 0.49% | 0.05% |
| Sep 2026 | 27.4% | 24.2% | 22.1% | 14.3% | 6.3% | 4.3% | 0.78% | 0.51% | 0.05% |
How has the Chicco and Maxi-Cosi comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Maxi-Cosi took it in January 2026, Chicco took it in March 2026, Maxi-Cosi took it in June 2026, Chicco took it in August 2026.
- Across the 12 months ending September 2026, Chicco’s share of searches among child car seat brands worldwide moved from 23.6% to 24.2%, and its estimated monthly branded searches moved from 420K to 421K.
- Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among child car seat brands worldwide moved from 21.8% to 22.1%, and its estimated monthly branded searches moved from 388K to 385K.
How did search popularity change for child car seat brands worldwide in September 2026?
0 changes
Neither Chicco nor Maxi-Cosi moved beyond provider rounding among child car seat brands in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Chicco’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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