Chicco vs Graco:Which is more popular?
In September 2026, Chicco had more branded searches than Graco among child car seat brands worldwide. Chicco had about 421,000 branded searches, while Graco had 110,000. Chicco made up 24.2% of all child car seat brand searches we track, and Graco accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about child car seat brands, both Chicco and Graco appeared in all four answers. Chicco and Graco were each mentioned first in two of the four answers.
Who do people search for more?
Chicco, about 4 searches for every 1 for Graco
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top child car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Chicco and Graco showed up in all four answers. Chicco and Graco were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child car seat brands
4 answers
Asked ChatGPT
“Which child car seat brand should I buy?”
Asked ChatGPT
“What are the best child car seat brands?”
Asked ChatGPT
“What's the best child car seat brand for a growing child?”
Searched Google, AI Overview
“best car seat”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“infant car seat brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Chicco or Graco more popular in search?
This chart shows how often people search Google for Chicco and Graco by name. Each line represents a brand's share of searches for all nine child car seat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chicco, Graco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cybex | Chicco | Maxi-Cosi | Nuna | Graco | Britax | Clek | Joie | Evenflo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 23.6% | 21.8% | 14.8% | 7.6% | 4.7% | 0.83% | 0.44% | 0.03% |
| Nov 2025 | 25.8% | 23% | 21.2% | 18.3% | 6.1% | 4.2% | 0.9% | 0.47% | 0.03% |
| Dec 2025 | 25.4% | 26.7% | 20.4% | 14.6% | 7.2% | 4.5% | 0.78% | 0.46% | 0.04% |
| Jan 2026 | 28.3% | 20.9% | 23% | 15.7% | 6.7% | 4.2% | 0.73% | 0.48% | 0.04% |
| Feb 2026 | 28.5% | 21.5% | 23.1% | 14.3% | 6.7% | 4.6% | 0.82% | 0.48% | 0.06% |
| Mar 2026 | 29.7% | 22.4% | 20.7% | 14.2% | 7.2% | 4.4% | 0.87% | 0.51% | 0.07% |
| Apr 2026 | 26.7% | 23.7% | 21.5% | 14.7% | 7.6% | 4.3% | 0.93% | 0.54% | 0.05% |
| May 2026 | 27.3% | 24% | 21.7% | 15% | 6.3% | 4.3% | 0.77% | 0.55% | 0.05% |
| Jun 2026 | 28.3% | 21.1% | 22.6% | 15.6% | 6.5% | 4.5% | 0.8% | 0.52% | 0.04% |
| Jul 2026 | 28.3% | 21.1% | 22.5% | 15.6% | 6.5% | 4.5% | 0.87% | 0.57% | 0.05% |
| Aug 2026 | 27.2% | 24% | 22.3% | 14.1% | 6.2% | 4.7% | 0.93% | 0.49% | 0.05% |
| Sep 2026 | 27.4% | 24.2% | 22.1% | 14.3% | 6.3% | 4.3% | 0.78% | 0.51% | 0.05% |
How has the Chicco and Graco comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Graco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chicco’s share of searches among child car seat brands worldwide moved from 23.6% to 24.2%, and its estimated monthly branded searches moved from 420K to 421K.
- Across the 12 months ending September 2026, Graco’s share of searches among child car seat brands worldwide moved from 7.6% to 6.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for child car seat brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Chicco’s and Graco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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