Brandwave

How popular isGraco in search?

In August 2026, there were an estimated 110K branded searches for Graco worldwide which is down 18.5% over the last 11 months. Graco holds 8.7% estimated Share of Search among child car seat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cybex54.2%
  2. Maxi-Cosi23.8%
  3. Graco8.7%
  4. Britax6.7%
  5. Joie6.6%
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Where does Graco compete?

Graco is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands3rd of 58.7%Shown below
High chairs4th of 69.3%Show ranking
Baby rockers3rd of 612%Show ranking
Baby playpens2nd of 622.7%Show ranking
Paint sprayer brands2nd of 530.4%Show ranking

Which child car seat brands compete with Graco?

Graco against child car seat brands worldwide, by month

Share of Search by month for Cybex, Maxi-Cosi, Graco, Britax, Joie. The figures are in the table below the chart.

View monthly share of search table
MonthCybexMaxi-CosiGracoBritaxJoie
Oct 202553%24.5%11%6.8%4.7%
Nov 202554.2%25.3%9.3%6.4%4.9%
Dec 202553.2%24.4%10.9%6.8%4.7%
Jan 202654.4%25.6%9.4%5.8%4.9%
Feb 202654.5%25.2%9.2%6.4%4.8%
Mar 202657.3%21.8%9.8%6%5.1%
Apr 202654.7%23.4%10.5%5.9%5.5%
May 202654.9%24.4%8.9%6.1%5.7%
Jun 202654.5%24.6%9%6.2%5.7%
Jul 202654%24.3%8.9%6.1%6.8%
Aug 202654.2%23.8%8.7%6.7%6.6%
Sep 2026—————

  1. 1.Cybex

    54.2%

    Held 1st. 684K estimated branded searches, +2% vs prior month. Share +0.1 points.

  2. 2.Maxi-Cosi

    23.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Graco

    8.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Britax

    6.7%

    Moved from 5th to 4th. 84.6K estimated branded searches, +11.9% vs prior month. Share +0.6 points.

  5. 5.Joie

    6.6%

    Moved from 4th to 5th. 83K estimated branded searches, -0.95% vs prior month. Share -0.2 points.

Compare search popularity between Graco and its closest rivals

How has branded search demand for Graco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Graco worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, Graco’s estimated Share of Search among child car seat brands worldwide decreased from 11% to 8.7%.

How did search popularity change for child car seat brands worldwide in August 2026?

  1. In August 2026, Britax overtook Joie to rank 4th among child car seat brands worldwide, at 6.7%.

  2. Estimated monthly branded searches for Joie worldwide rose 44.3% over 11 measured months, from 57.5K to 83K in August 2026.

  3. Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How is Graco measured?

Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • graco

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How the Brand Demand Index is measured

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