Brandwave

Clek vs Graco:Which is more popular?

In September 2026, Graco had more branded searches than Clek among child car seat brands worldwide. Graco had about 110,000 branded searches, while Clek had 13,500. Graco made up 6.3% of all child car seat brand searches we track, and Clek accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about child car seat brands, Graco appeared in all four answers and Clek in three. Graco was mentioned before Clek in every answer.

Among child car seat brands worldwide in September 2026

Who do people search for more?

Graco, about 8 searches for every 1 for Clek

Graco 110K searchesClek 13.5K searches

Who does AI mention more?

Graco, mentioned in every answer we collected

Graco in 4 of 4Clek in 3 of 4

Who does AI recommend more?

Graco, named ahead of Clek in every answer

Graco first in 4Clek never first

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Top child car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Graco appeared in all four answers. Clek was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Graco was listed before Clek in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. Chicco2nd
  3. Britax2nd
  4. Nuna4th
  5. Clek5th
  6. Evenflo6th
  7. Cybex–
  8. Maxi-Cosi–
  9. Joie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child car seat brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Clek or Graco more popular in search?

This chart shows how often people search Google for Clek and Graco by name. Each line represents a brand's share of searches for all nine child car seat brands we track, month by month, from English-language searches worldwide.

Clek and Graco among child car seat brands worldwide, by month

Share of searches by month for Graco, Clek. The figures are in the table below the chart.

View monthly share of searches table
MonthCybexChiccoMaxi-CosiNunaGracoBritaxClekJoieEvenflo
Oct 202526.2%23.6%21.8%14.8%7.6%4.7%0.83%0.44%0.03%
Nov 202525.8%23%21.2%18.3%6.1%4.2%0.9%0.47%0.03%
Dec 202525.4%26.7%20.4%14.6%7.2%4.5%0.78%0.46%0.04%
Jan 202628.3%20.9%23%15.7%6.7%4.2%0.73%0.48%0.04%
Feb 202628.5%21.5%23.1%14.3%6.7%4.6%0.82%0.48%0.06%
Mar 202629.7%22.4%20.7%14.2%7.2%4.4%0.87%0.51%0.07%
Apr 202626.7%23.7%21.5%14.7%7.6%4.3%0.93%0.54%0.05%
May 202627.3%24%21.7%15%6.3%4.3%0.77%0.55%0.05%
Jun 202628.3%21.1%22.6%15.6%6.5%4.5%0.8%0.52%0.04%
Jul 202628.3%21.1%22.5%15.6%6.5%4.5%0.87%0.57%0.05%
Aug 202627.2%24%22.3%14.1%6.2%4.7%0.93%0.49%0.05%
Sep 202627.4%24.2%22.1%14.3%6.3%4.3%0.78%0.51%0.05%

How has the Clek and Graco comparison changed over the last 12 months?

3 findings
  • Graco was ahead of Clek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clek’s share of searches among child car seat brands worldwide moved from 0.83% to 0.78%, and its estimated monthly branded searches moved from 14.7K to 13.5K.
  • Across the 12 months ending September 2026, Graco’s share of searches among child car seat brands worldwide moved from 7.6% to 6.3%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for child car seat brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Clek’s and Graco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clek

2 branded search terms

  • clek
  • clek car seat

Graco

1 branded search term

  • graco

How the Brand Demand Index is measured

Other head-to-heads among child car seat brands

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