Brandwave

How popular isGraco?

In September 2026, people searched for Graco by name about 128,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 6.3% of all global child car seat brand searches, placing Graco fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about child car seat brands, Graco appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Graco is the fifth most searched of 9 competitors and the most recommended in AI answers.

  1. CybexShare of searches 27.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. ChiccoShare of searches 24.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Maxi-CosiShare of searches 22.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. NunaShare of searches 14.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. GracoShare of searches 6.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top child car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Graco appeared in all four answers. Graco is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. Chicco2nd
  3. Britax2nd
  4. Nuna4th
  5. Clek5th
  6. Evenflo6th
  7. Cybex–
  8. Maxi-Cosi–
  9. Joie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child car seat brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which child car seat brands compete with Graco?

Graco against child car seat brands worldwide, by month

Share of searches by month for Cybex, Chicco, Maxi-Cosi, Nuna, Graco, Britax. The figures are in the table below the chart.

View monthly share of searches table
MonthCybexChiccoMaxi-CosiNunaGracoBritaxClekJoieEvenflo
Oct 202526.2%23.6%21.8%14.8%7.6%4.7%0.83%0.44%0.03%
Nov 202525.8%23%21.2%18.3%6.1%4.2%0.9%0.47%0.03%
Dec 202525.4%26.7%20.4%14.6%7.2%4.5%0.78%0.46%0.04%
Jan 202628.3%20.9%23%15.7%6.7%4.2%0.73%0.48%0.04%
Feb 202628.5%21.5%23.1%14.3%6.7%4.6%0.82%0.48%0.06%
Mar 202629.7%22.4%20.7%14.2%7.2%4.4%0.87%0.51%0.07%
Apr 202626.7%23.7%21.5%14.7%7.6%4.3%0.93%0.54%0.05%
May 202627.3%24%21.7%15%6.3%4.3%0.77%0.55%0.05%
Jun 202628.3%21.1%22.6%15.6%6.5%4.5%0.8%0.52%0.04%
Jul 202628.3%21.1%22.5%15.6%6.5%4.5%0.87%0.57%0.05%
Aug 202627.2%24%22.3%14.1%6.2%4.7%0.93%0.49%0.05%
Sep 202627.4%24.2%22.1%14.3%6.3%4.3%0.78%0.51%0.05%

  1. 1.Cybex

    27.4%

    Held 1st. 478K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  2. 2.Chicco

    24.2%

    Held 2nd. 421K estimated branded searches, -1.4% vs prior month. Share +0.2 points.

  3. 3.Maxi-Cosi

    22.1%

    Held 3rd. 385K estimated branded searches, -2.9% vs prior month. Share -0.2 points.

  4. 4.Nuna

    14.3%

    Held 4th. 249K estimated branded searches, -0.88% vs prior month. Share +0.2 points.

  5. 5.Graco

    6.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Britax

    4.3%

    Held 6th. 75.2K estimated branded searches, -11% vs prior month. Share -0.4 points.

  7. 7.Clek

    0.78%

    Held 7th. 13.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Joie

    0.51%

    Held 8th. 8.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Evenflo

    0.05%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Graco and its closest rivals

Every comparison with Graco

26 comparisons

How has branded search demand for Graco changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 157K to 128K.
  • Across the 12 months ending September 2026, Graco’s share of searches among child car seat brands worldwide decreased from 7.6% to 6.3%.
  • Across the 12 months ending September 2026, Graco’s share of searches among child car seat brands worldwide peaked at 7.6% in April 2026 and was lowest at 6.1% in November 2025.

How did search popularity change for child car seat brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Evenflo worldwide rose 83.3% over 12 measured months, from 480 to 880 in September 2026.

  2. Estimated monthly branded searches for Joie worldwide rose 12.8% over 12 measured months, from 7.8K to 8.8K in September 2026.

  3. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Britax worldwide fell 10.4% over 12 measured months, from 83.9K to 75.2K in September 2026.

How are Graco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • graco
  • graco high chairs

Do you work for Graco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Graco compete?

Graco is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pram and stroller brands7th of 115.2%Show ranking
Child car seat brands5th of 96.3%Shown above
High chairs3rd of 612.4%Show ranking
Baby rockers4th of 613.3%Show ranking
Baby playpens1st of 691.7%Show ranking
Creator with pink hair and a pink jacket

Is Graco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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