Graco vs Mamas & Papas:Which is searched more?
In August 2026, Mamas & Papas had more branded searches than Graco among high chairs worldwide. Mamas & Papas was estimated to have 348K branded searches compared to Graco’s 110K, and held a 28.2% Share of Search versus Graco’s 8.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Graco or Mamas & Papas?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mamas & Papas, Graco. The figures are in the table below the chart.
View monthly share of search table
| Month | Mamas & Papas | Graco |
|---|---|---|
| Oct 2025 | 28.2% | 10.9% |
| Nov 2025 | 28.3% | 9.2% |
| Dec 2025 | 30.6% | 9.6% |
| Jan 2026 | 28.1% | 10.9% |
| Feb 2026 | 27.8% | 10.7% |
| Mar 2026 | 28.3% | 10.9% |
| Apr 2026 | 28.4% | 11.2% |
| May 2026 | 28.9% | 9.1% |
| Jun 2026 | 27.9% | 10.5% |
| Jul 2026 | 31.5% | 10% |
| Aug 2026 | 28.2% | 8.9% |
| Sep 2026 | — | — |
How has the Graco and Mamas & Papas comparison changed over the last 12 months?
3 findings
- Mamas & Papas was ahead of Graco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide moved from 10.9% to 8.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide held steady at 28.2%, and its estimated monthly branded searches moved from 350K to 348K.
How did search popularity change for high chairs worldwide in August 2026?
2 changes
In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 31.5% to 28.2%.
In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10% to 8.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Graco’s and Mamas & Papas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Graco
1 branded search term
- graco
Mamas & Papas
3 branded search terms
- mamas and papas
- mamas papas
- mamaspapas
Put your own brand in this comparison
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