Brandwave

How popular isMockingbird?

In September 2026, people searched for Mockingbird by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 13.1% of all global high chair searches, placing Mockingbird third out of nine brands. When we asked both ChatGPT and Google AI Overviews about high chairs, Mockingbird appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Mockingbird is the third most searched of 9 competitors and the second most recommended in AI answers.

  1. StokkeShare of searches 52.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. IKEAShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. MockingbirdShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. GracoShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ChiccoShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top high chairs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mockingbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mockingbird is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. Mockingbird2nd
  3. Graco3rd
  4. IKEA4th
  5. Chicco5th
  6. Peg Perego–
  7. Mamas & Papas–
  8. Mocka–
  9. BabyBjörn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about high chairs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which high chairs compete with Mockingbird?

Mockingbird against high chairs worldwide, by month

Share of searches by month for Stokke, IKEA, Mockingbird, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockingbirdGracoChiccoPeg PeregoMamas & PapasMockaBabyBjörn
Oct 202547.9%27.2%12%6.1%2%2%1.4%0.87%0.58%
Nov 202554.1%21.3%14%4.5%1.6%1.9%1.3%0.83%0.55%
Dec 202550.3%24.4%12.6%6.4%1.8%2.1%1.2%0.74%0.61%
Jan 202651%24.9%12.8%5.2%1.8%1.7%1.2%0.76%0.61%
Feb 202649.3%23.9%15%5.9%1.7%1.6%1.2%0.72%0.6%
Mar 202652.8%22.8%13.6%4.6%1.9%1.8%1.1%0.65%0.65%
Apr 202648.3%24.6%14.7%5.9%2.1%2%1.1%0.71%0.58%
May 202648.8%24.9%14.9%4.9%2.1%2%1.2%0.71%0.59%
Jun 202647%27.9%14.4%4.7%1.6%1.9%1.1%0.85%0.45%
Jul 202648.6%23.7%18.2%4%1.7%1.6%0.94%0.72%0.48%
Aug 202651.1%24.9%12.8%5.2%1.8%1.7%1.2%0.76%0.51%
Sep 202652.3%24.4%13.1%4.3%1.8%1.8%1.1%0.78%0.52%

  1. 1.Stokke

    52.3%

    Held 1st. 242K estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.IKEA

    24.4%

    Held 2nd. 113K estimated branded searches, -4.2% vs prior month. Share -0.5 points.

  3. 3.Mockingbird

    13.1%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Graco

    4.3%

    Held 4th. 20K estimated branded searches, -18.7% vs prior month. Share -0.9 points.

  5. 5.Chicco

    1.8%

    Held 5th. 8.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Peg Perego

    1.8%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mamas & Papas

    1.1%

    Held 7th. 4.9K estimated branded searches, -15.7% vs prior month. Share -0.2 points.

  8. 8.Mocka

    0.78%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.BabyBjörn

    0.52%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Stokke, Chicco and 4 other brands sell other things too, so only their searches that name this product count here, like “stokke trapp”.

Compare popularity between Mockingbird and its closest rivals

Every comparison with Mockingbird

8 comparisons

How has branded search demand for Mockingbird changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mockingbird worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Mockingbird’s share of searches among high chairs worldwide increased from 12% to 13.1%.
  • Across the 12 months ending September 2026, Mockingbird’s share of searches among high chairs worldwide peaked at 18.2% in July 2026 and was lowest at 12% in October 2025.

How did search popularity change for high chairs worldwide in September 2026?

4 changes

  1. In September 2026, Stokke gained share of searches among high chairs worldwide, from 51.1% to 52.3%.

  2. In September 2026, Graco lost share of searches among high chairs worldwide, from 5.2% to 4.3%.

  3. Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Mamas & Papas worldwide fell 15.7% over 12 measured months, from 5.8K to 4.9K in September 2026.

How are Mockingbird’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mockingbird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mockingbird high chair

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How the Brand Demand Index is measured

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