Graco vs Mockingbird:Which is more popular?
In September 2026, Mockingbird had more branded searches than Graco among high chairs worldwide. Mockingbird had about 60,500 branded searches, while Graco had 20,000. Mockingbird made up 13.1% of all high chair searches we track, and Graco accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about high chairs, Graco and Mockingbird each appeared in three of the five answers. Mockingbird was mentioned before Graco in two out of three answers that named either.
Who do people search for more?
Mockingbird, about 3 searches for every 1 for Graco
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Mockingbird, named ahead of Graco in 2 of 3 answers
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Top high chairs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Graco and Mockingbird were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mockingbird was listed before Graco in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stokke1st- Mockingbird2nd
Graco3rd
IKEA4th
Chicco5th
Peg Perego–
Mamas & Papas–
Mocka–
BabyBjörn–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about high chairs
5 answers
Asked ChatGPT
“Which high chair should I buy?”
Asked ChatGPT
“What are the best high chairs brands?”
Asked ChatGPT
“What's the best high chair for baby feeding?”
Searched Google, AI Overview
“high chairs”
Searched Google, AI Overview
“baby high chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Graco or Mockingbird more popular in search?
This chart shows how often people search Google for Graco and Mockingbird by name. Each line represents a brand's share of searches for all nine high chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mockingbird, Graco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | IKEA | Mockingbird | Graco | Chicco | Peg Perego | Mamas & Papas | Mocka | BabyBjörn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 27.2% | 12% | 6.1% | 2% | 2% | 1.4% | 0.87% | 0.58% |
| Nov 2025 | 54.1% | 21.3% | 14% | 4.5% | 1.6% | 1.9% | 1.3% | 0.83% | 0.55% |
| Dec 2025 | 50.3% | 24.4% | 12.6% | 6.4% | 1.8% | 2.1% | 1.2% | 0.74% | 0.61% |
| Jan 2026 | 51% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.61% |
| Feb 2026 | 49.3% | 23.9% | 15% | 5.9% | 1.7% | 1.6% | 1.2% | 0.72% | 0.6% |
| Mar 2026 | 52.8% | 22.8% | 13.6% | 4.6% | 1.9% | 1.8% | 1.1% | 0.65% | 0.65% |
| Apr 2026 | 48.3% | 24.6% | 14.7% | 5.9% | 2.1% | 2% | 1.1% | 0.71% | 0.58% |
| May 2026 | 48.8% | 24.9% | 14.9% | 4.9% | 2.1% | 2% | 1.2% | 0.71% | 0.59% |
| Jun 2026 | 47% | 27.9% | 14.4% | 4.7% | 1.6% | 1.9% | 1.1% | 0.85% | 0.45% |
| Jul 2026 | 48.6% | 23.7% | 18.2% | 4% | 1.7% | 1.6% | 0.94% | 0.72% | 0.48% |
| Aug 2026 | 51.1% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.51% |
| Sep 2026 | 52.3% | 24.4% | 13.1% | 4.3% | 1.8% | 1.8% | 1.1% | 0.78% | 0.52% |
How has the Graco and Mockingbird comparison changed over the last 12 months?
3 findings
- Mockingbird was ahead of Graco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Graco’s share of searches among high chairs worldwide moved from 6.1% to 4.3%, and its estimated monthly branded searches moved from 25.1K to 20K.
- Across the 12 months ending September 2026, Mockingbird’s share of searches among high chairs worldwide moved from 12% to 13.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for high chairs worldwide in September 2026?
2 changes
In September 2026, Graco lost share of searches among high chairs worldwide, from 5.2% to 4.3%.
Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Graco’s and Mockingbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Graco
2 branded search terms
- graco high chair
- graco highchair
Mockingbird
1 branded search term
- mockingbird high chair
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