Brandwave

Mockingbird vs Stokke:Which is more popular?

In September 2026, Stokke had more branded searches than Mockingbird among high chairs worldwide. Stokke had about 242,000 branded searches, while Mockingbird had 60,500. Stokke made up 52.3% of all high chair searches we track, and Mockingbird accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about high chairs, Stokke appeared in four of the five answers and Mockingbird in three. Stokke was mentioned before Mockingbird in three out of five answers.

Among high chairs worldwide in September 2026

Who do people search for more?

Stokke, about 4 searches for every 1 for Mockingbird

Stokke 242K searchesMockingbird 60.5K searches

Who does AI mention more?

Stokke, mentioned in 4 of 5 answers, Mockingbird in 3

Stokke in 4 of 5Mockingbird in 3 of 5

Who does AI recommend more?

Stokke, named ahead of Mockingbird in 3 of 5 answers

Stokke first in 3Mockingbird first in 2

Follow Mockingbird vs Stokke and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top high chairs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stokke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mockingbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stokke was listed before Mockingbird in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. Mockingbird2nd
  3. Graco3rd
  4. IKEA4th
  5. Chicco5th
  6. Peg Perego–
  7. Mamas & Papas–
  8. Mocka–
  9. BabyBjörn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about high chairs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mockingbird or Stokke more popular in search?

This chart shows how often people search Google for Mockingbird and Stokke by name. Each line represents a brand's share of searches for all nine high chair brands we track, month by month, from English-language searches worldwide.

Mockingbird and Stokke among high chairs worldwide, by month

Share of searches by month for Stokke, Mockingbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockingbirdGracoChiccoPeg PeregoMamas & PapasMockaBabyBjörn
Oct 202547.9%27.2%12%6.1%2%2%1.4%0.87%0.58%
Nov 202554.1%21.3%14%4.5%1.6%1.9%1.3%0.83%0.55%
Dec 202550.3%24.4%12.6%6.4%1.8%2.1%1.2%0.74%0.61%
Jan 202651%24.9%12.8%5.2%1.8%1.7%1.2%0.76%0.61%
Feb 202649.3%23.9%15%5.9%1.7%1.6%1.2%0.72%0.6%
Mar 202652.8%22.8%13.6%4.6%1.9%1.8%1.1%0.65%0.65%
Apr 202648.3%24.6%14.7%5.9%2.1%2%1.1%0.71%0.58%
May 202648.8%24.9%14.9%4.9%2.1%2%1.2%0.71%0.59%
Jun 202647%27.9%14.4%4.7%1.6%1.9%1.1%0.85%0.45%
Jul 202648.6%23.7%18.2%4%1.7%1.6%0.94%0.72%0.48%
Aug 202651.1%24.9%12.8%5.2%1.8%1.7%1.2%0.76%0.51%
Sep 202652.3%24.4%13.1%4.3%1.8%1.8%1.1%0.78%0.52%

Stokke sells other things too, so only its searches that name this product count here, like “stokke trapp”.

How has the Mockingbird and Stokke comparison changed over the last 12 months?

3 findings
  • Stokke was ahead of Mockingbird in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mockingbird’s share of searches among high chairs worldwide moved from 12% to 13.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Stokke’s share of searches among high chairs worldwide moved from 47.9% to 52.3%, and its estimated monthly branded searches moved from 198K to 242K.

How did search popularity change for high chairs worldwide in September 2026?

2 changes

  1. In September 2026, Stokke gained share of searches among high chairs worldwide, from 51.1% to 52.3%.

  2. Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mockingbird’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mockingbird

1 branded search term

  • mockingbird high chair

Stokke

3 branded search terms

  • stokke high chair
  • stokke trapp
  • stokke tripp trapp

How the Brand Demand Index is measured

Other head-to-heads among high chairs

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free