Brandwave

Graco vs IKEA:Which is more popular?

In September 2026, IKEA had more branded searches than Graco among high chairs worldwide. IKEA had about 113,000 branded searches, while Graco had 20,000. IKEA made up 24.4% of all high chair searches we track, and Graco accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about high chairs, IKEA appeared in four of the five answers and Graco in three. IKEA was mentioned before Graco in three out of five answers.

Among high chairs worldwide in September 2026

Who do people search for more?

IKEA, about 6 searches for every 1 for Graco

IKEA 113K searchesGraco 20K searches

Who does AI mention more?

IKEA, mentioned in 4 of 5 answers, Graco in 3

IKEA in 4 of 5Graco in 3 of 5

Who does AI recommend more?

IKEA, named ahead of Graco in 3 of 5 answers

IKEA first in 3Graco first in 2

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Top high chairs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Graco was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. IKEA was listed before Graco in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. Mockingbird2nd
  3. Graco3rd
  4. IKEA4th
  5. Chicco5th
  6. Peg Perego–
  7. Mamas & Papas–
  8. Mocka–
  9. BabyBjörn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about high chairs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graco or IKEA more popular in search?

This chart shows how often people search Google for Graco and IKEA by name. Each line represents a brand's share of searches for all nine high chair brands we track, month by month, from English-language searches worldwide.

Graco and IKEA among high chairs worldwide, by month

Share of searches by month for IKEA, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockingbirdGracoChiccoPeg PeregoMamas & PapasMockaBabyBjörn
Oct 202547.9%27.2%12%6.1%2%2%1.4%0.87%0.58%
Nov 202554.1%21.3%14%4.5%1.6%1.9%1.3%0.83%0.55%
Dec 202550.3%24.4%12.6%6.4%1.8%2.1%1.2%0.74%0.61%
Jan 202651%24.9%12.8%5.2%1.8%1.7%1.2%0.76%0.61%
Feb 202649.3%23.9%15%5.9%1.7%1.6%1.2%0.72%0.6%
Mar 202652.8%22.8%13.6%4.6%1.9%1.8%1.1%0.65%0.65%
Apr 202648.3%24.6%14.7%5.9%2.1%2%1.1%0.71%0.58%
May 202648.8%24.9%14.9%4.9%2.1%2%1.2%0.71%0.59%
Jun 202647%27.9%14.4%4.7%1.6%1.9%1.1%0.85%0.45%
Jul 202648.6%23.7%18.2%4%1.7%1.6%0.94%0.72%0.48%
Aug 202651.1%24.9%12.8%5.2%1.8%1.7%1.2%0.76%0.51%
Sep 202652.3%24.4%13.1%4.3%1.8%1.8%1.1%0.78%0.52%

How has the Graco and IKEA comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of Graco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s share of searches among high chairs worldwide moved from 6.1% to 4.3%, and its estimated monthly branded searches moved from 25.1K to 20K.
  • Across the 12 months ending September 2026, IKEA’s share of searches among high chairs worldwide moved from 27.2% to 24.4%, and its estimated monthly branded searches held steady at 113K.

How did search popularity change for high chairs worldwide in September 2026?

1 change

  1. In September 2026, Graco lost share of searches among high chairs worldwide, from 5.2% to 4.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Graco’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

2 branded search terms

  • graco high chair
  • graco highchair

IKEA

2 branded search terms

  • ikea antilop
  • ikea high chair

How the Brand Demand Index is measured

Other head-to-heads among high chairs

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