Brandwave

Baby rockers:Which brands are most popular in search?

In August 2026, Chicco was the most searched among baby rockers worldwide, with an estimated 475K branded searches and 51.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco51.6%
  2. Fisher-Price26.7%
  3. Graco12%
  4. BabyBjorn8%
  5. 4moms1.6%
  6. Ingenuity—

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Share of SearchLeaderboard

Compare the baby rockers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby rockers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Graco, BabyBjorn. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceGracoBabyBjorn4momsIngenuity
Oct 202544.4%30.5%13.7%9.2%2.3%—
Nov 202544.3%35.9%10.8%7.2%1.8%—
Dec 202539.7%41.6%10.2%6.8%1.7%—
Jan 202644.7%30.3%13.6%9.1%2.2%—
Feb 202648.2%25.8%14.1%9.5%2.3%—
Mar 202648.8%26.6%14.6%8%2%—
Apr 202649.1%26.5%14.5%8%1.9%—
May 202650.1%27.6%12.3%8.3%1.7%—
Jun 202649.2%25.5%14%9.4%1.9%—
Jul 202646.6%29.5%13.2%8.9%1.8%—
Aug 202651.6%26.7%12%8%1.6%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chicco

    51.6%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. 2.Fisher-Price

    26.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Graco

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.BabyBjorn

    8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.4moms

    1.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. —.Ingenuity

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among baby rockers worldwide?

In August 2026, Chicco was the most searched among baby rockers worldwide, with an estimated 475K branded searches and 51.6% estimated Share of Search within this set. Fisher-Price is in 2nd place, 24.9 percentage points behind at 26.7% Share of Search.

Global baby rockers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chicco44.4% → 51.6%51.6%Aug 202639.7%Dec 20251st
Fisher-Price30.5% → 26.7%41.6%Dec 202525.5%Jun 20262nd
Graco13.7% → 12%14.6%Mar 202610.2%Dec 20253rd
BabyBjorn9.2% → 8%9.5%Feb 20266.8%Dec 20254th
4moms2.3% → 1.6%2.3%Feb 20261.6%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide increased from 44.4% to 51.6%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide decreased from 30.5% to 26.7%.
  • Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide decreased from 13.7% to 12%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide decreased from 9.2% to 8%.
  • Across the 11 months ending August 2026, 4moms’ estimated Share of Search among baby rockers worldwide decreased from 2.3% to 1.6%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide peaked at 51.6% in August 2026 and was lowest at 39.7% in December 2025.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide peaked at 41.6% in December 2025 and was lowest at 25.5% in June 2026.
  • Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide peaked at 14.6% in March 2026 and was lowest at 10.2% in December 2025.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide peaked at 9.5% in February 2026 and was lowest at 6.8% in December 2025.
  • Across the 11 months ending August 2026, Ingenuity held steady: its estimated Share of Search among baby rockers worldwide moved less than 0.5 percentage points.

How did search popularity change for baby rockers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.

  3. In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

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