Brandwave

How popular isIngenuity in search?

Ingenuity has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco51.6%
  2. Fisher-Price26.7%
  3. Graco12%
  4. BabyBjorn8%
  5. 4moms1.6%
  6. Ingenuity—
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Which baby rockers compete with Ingenuity?

Ingenuity against baby rockers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Graco, BabyBjorn, Ingenuity. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceGracoBabyBjorn4momsIngenuity
Oct 202544.4%30.5%13.7%9.2%2.3%—
Nov 202544.3%35.9%10.8%7.2%1.8%—
Dec 202539.7%41.6%10.2%6.8%1.7%—
Jan 202644.7%30.3%13.6%9.1%2.2%—
Feb 202648.2%25.8%14.1%9.5%2.3%—
Mar 202648.8%26.6%14.6%8%2%—
Apr 202649.1%26.5%14.5%8%1.9%—
May 202650.1%27.6%12.3%8.3%1.7%—
Jun 202649.2%25.5%14%9.4%1.9%—
Jul 202646.6%29.5%13.2%8.9%1.8%—
Aug 202651.6%26.7%12%8%1.6%—
Sep 2026——————
  1. 1.Chicco

    51.6%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Graco

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.4moms

    1.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. —.Ingenuity

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Ingenuity and its closest rivals

How did search popularity change for baby rockers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.

  3. In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How is Ingenuity measured?

Brandwave collects information about searches that people make online using Ingenuity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ingenuity baby

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How the Brand Demand Index is measured

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Is Ingenuity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.