Brands owned byMattel
The brands Mattel markets worldwide, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside Mattel’s in the same sets.
1st place in Toy brands worldwide estimated Share of Search at 78.5% in Aug 2026.
1st place in Baby play mats worldwide estimated Share of Search at 71.9% in Aug 2026.
1st place in Baby bath tubs worldwide estimated Share of Search at 53.6% in Aug 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.