Brandwave

Farm animals brands:Which are searched most?

In September 2026, Playmobil was the most searched among farm animals brands worldwide, with an estimated 823K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Playmobil68.3%
  2. Fisher-Price20.4%
  3. Melissa & Doug11.2%

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Share of SearchLeaderboard

Compare the farm animals brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farm animals brands worldwide, by month

Share of Search by month for Playmobil, Fisher-Price, Melissa & Doug. The figures are in the table below the chart.

View monthly share of search table
MonthPlaymobilFisher-PriceMelissa & Doug
Oct 202569.6%21%9.4%
Nov 202568.3%20.5%11.2%
Dec 202569.7%20.9%9.4%
Jan 202666.7%24.4%8.9%
Feb 202673.8%18%8.1%
Mar 202669.8%20.9%9.4%
Apr 202671%21.2%7.8%
May 202666.6%24.4%9%
Jun 202669.8%20.8%9.4%
Jul 202665.4%23.9%10.7%
Aug 202668.3%20.4%11.2%
Sep 202668.3%20.4%11.2%

This month’s ranking, September 2026

  1. 1.Playmobil

    68.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among farm animals brands worldwide?

In September 2026, Playmobil was the most searched among farm animals brands worldwide, with an estimated 823K branded searches and 68.3% estimated Share of Search within this set. Fisher-Price is in 2nd place, 47.9 percentage points behind at 20.4% Share of Search.

Global farm animals brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Playmobil69.6% → 68.3%73.8%Feb 202665.4%Jul 20261st
Fisher-Price21% → 20.4%24.4%Jan 202618%Feb 20262nd
Melissa & Doug9.4% → 11.2%11.2%Sep 20267.8%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide decreased from 69.6% to 68.3%.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among farm animals brands worldwide decreased from 21% to 20.4%.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide increased from 9.4% to 11.2%.
  • Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide peaked at 73.8% in February 2026 and was lowest at 65.4% in July 2026.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among farm animals brands worldwide peaked at 24.4% in January 2026 and was lowest at 18% in February 2026.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide peaked at 11.2% in September 2026 and was lowest at 7.8% in April 2026.

How did search popularity change for farm animals brands worldwide in September 2026?

  1. Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026.

  2. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  3. Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How the Brand Demand Index is measured

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