How popular isMelissa & Doug in search?
In September 2026, there were an estimated 135K branded searches for Melissa & Doug worldwide which held steady over the last 12 months. Melissa & Doug holds 11.2% estimated Share of Search among farm animals brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Playmobil68.3%
Fisher-Price20.4%
Melissa & Doug11.2%
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Which farm animals brands compete with Melissa & Doug?
Share of Search by month for Playmobil, Fisher-Price, Melissa & Doug. The figures are in the table below the chart.
View monthly share of search table
| Month | Playmobil | Fisher-Price | Melissa & Doug |
|---|---|---|---|
| Oct 2025 | 69.6% | 21% | 9.4% |
| Nov 2025 | 68.3% | 20.5% | 11.2% |
| Dec 2025 | 69.7% | 20.9% | 9.4% |
| Jan 2026 | 66.7% | 24.4% | 8.9% |
| Feb 2026 | 73.8% | 18% | 8.1% |
| Mar 2026 | 69.8% | 20.9% | 9.4% |
| Apr 2026 | 71% | 21.2% | 7.8% |
| May 2026 | 66.6% | 24.4% | 9% |
| Jun 2026 | 69.8% | 20.8% | 9.4% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 68.3% | 20.4% | 11.2% |
| Sep 2026 | 68.3% | 20.4% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 823K | 0% | 0 points | |
| 2, held 2nd | 20.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 11.2% | 135K | +0.07% | 0 points |
68.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.
20.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
11.2%
Held 3rd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.
Compare search popularity between Melissa & Doug and its closest rivals
Every comparison with Melissa & Doug
13 comparisons
- Melissa & Doug vs Sylvanian Families
- Barbie vs Melissa & Doug
- Fisher-Price vs Melissa & Doug
- Hasbro vs Melissa & Doug
- LEGO vs Melissa & Doug
- Little Tikes vs Melissa & Doug
- Melissa & Doug vs Playmobil
- Melissa & Doug vs VTech
- Melissa & Doug vs Spin Master
- Hape vs Melissa & Doug
- KidKraft vs Melissa & Doug
- Melissa & Doug vs Plan Toys
- Le Toy Van vs Melissa & Doug
How has branded search demand for Melissa & Doug changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Melissa & Doug worldwide held steady at 135K.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide increased from 9.4% to 11.2%.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide peaked at 11.2% in September 2026 and was lowest at 7.8% in April 2026.
How did search popularity change for farm animals brands worldwide in September 2026?
3 changes
Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026.
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Where does Melissa & Doug compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 7th of 8 | 0.93% | Show ranking |
| Farm animals brands | 3rd of 3 | 11.2% | Shown above |
| Dolls house brands | 2nd of 6 | 15% | Show ranking |
| Dollhouse brands | 3rd of 6 | 21.7% | Show ranking |
| Play kitchen brands | 3rd of 5 | 22.4% | Show ranking |
| Dollhouse furniture brands | 1st of 4 | 63.9% | Show ranking |
How is Melissa & Doug measured?
Brandwave collects information about searches that people make online using Melissa & Doug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- melissa doug
- melissadoug toys
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