Brandwave

Green Toys vs Melissa & Doug:Which is more popular?

In October 2026, Green Toys had more branded searches than Melissa & Doug among toy brands worldwide. Green Toys had about 12,100 branded searches, while Melissa & Doug had 7,190. Green Toys made up 0.08% of all toy brand searches we track, and Melissa & Doug accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about toy brands, Melissa & Doug appeared in all four answers and Green Toys in none.

Among toy brands worldwide in October 2026

Who do people search for more?

Green Toys, about 68% more searches than Melissa & Doug

Green Toys 12.1K searchesMelissa & Doug 7.2K searches

Who does AI mention more?

Melissa & Doug, mentioned in every answer we collected

Melissa & Doug in 4 of 4Green Toys in 0 of 4

Who does AI recommend more?

Melissa & Doug, the only one of the two named

Melissa & Doug first in 4Green Toys never named

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Top toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Melissa & Doug appeared in all four answers. Green Toys did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Melissa & Doug1st
  2. LEGO2nd
  3. Fisher-Price3rd
  4. Playmobil4th
  5. MAGNA-TILES5th
  6. Learning Resources6th
  7. Hape7th
  8. Barbie8th
  9. Hasbro9th
  10. +2 more
  11. Green Toys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Melissa & Doug4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LEGO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher-Price3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playmobil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAGNA-TILES2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hape2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Learning Resources2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barbie1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hasbro1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Green Toys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about toy brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Green Toys or Melissa & Doug more popular in search?

This chart shows how often people search Google for Green Toys and Melissa & Doug by name. Each line represents a brand's share of searches for all 12 toy brands we track, month by month, from English-language searches worldwide.

Green Toys and Melissa & Doug among toy brands worldwide, by month

Share of searches by month for Green Toys, Melissa & Doug. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBarbiePlaymobilMAGNA-TILESFisher-PriceVTechHasbroHapeSpin MasterGreen ToysLearning ResourcesMelissa & Doug
Nov 202575.3%10.2%6.8%2.5%2%1.6%0.91%0.27%0.27%0.07%0.08%0.05%
Dec 202577.4%10.4%5.7%2.1%1.7%1.3%0.76%0.23%0.28%0.06%0.05%0.04%
Jan 202679.9%10.8%4%1.2%1.4%1.1%0.97%0.24%0.29%0.05%0.03%0.03%
Feb 202675.5%12.4%5.6%1.7%1.4%1.3%1.4%0.28%0.34%0.07%0.08%0.04%
Mar 202673.2%14.8%5.4%1.6%1.6%1.2%1.3%0.33%0.33%0.08%0.04%0.04%
Apr 202673.4%14.8%5.4%1.3%1.6%1.2%1.3%0.33%0.33%0.07%0.04%0.04%
May 202676.3%12.6%4.6%1.1%1.7%1.3%1.4%0.34%0.51%0.07%0.04%0.04%
Jun 202676.9%12.7%4.7%1.1%1.4%1.2%1.4%0.28%0.28%0.07%0.04%0.03%
Jul 202676%12.5%4.6%1.4%1.7%1.4%1.7%0.28%0.34%0.08%0.05%0.04%
Aug 202675.2%12.4%5.6%1.7%1.7%1.3%1.4%0.27%0.34%0.08%0.04%0.04%
Sep 202675.2%12.4%5.6%1.7%1.7%1.3%1.4%0.27%0.34%0.08%0.05%0.04%
Oct 202673.5%12.1%6.6%2.4%1.6%1.5%1.3%0.33%0.33%0.08%0.05%0.05%

How has branded search for Green Toys and Melissa & Doug changed worldwide over the last 12 months?

3 findings
  • Green Toys was ahead of Melissa & Doug in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Green Toys’ share of searches among toy brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending October 2026, Melissa & Doug’s share of searches among toy brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 10.6K to 7.2K.

How did search popularity change for toy brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Melissa & Doug worldwide fell 32.3% over 12 measured months, from 10.6K to 7.2K in October 2026.

  2. Estimated monthly branded searches for Green Toys worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.

How are Green Toys’ and Melissa & Doug’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Green Toys’ and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Green Toys

1 branded search term

  • green toys

Melissa & Doug

2 branded search terms

  • melissa doug
  • melissadoug toys

How the Brand Demand Index is measured

Other head-to-heads among toy brands

Creator with pink hair and a pink jacket

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