Brandwave

How popular isLearning Resources in search?

In September 2026, people searched for Learning Resources by name about 8,100 times worldwide, about the same as the previous year. These searches made up 0.05% of all global toy brand searches, placing Learning Resources 11th out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. LEGO74.4%
  2. Barbie12.3%
  3. Playmobil5.5%
  4. VTech1.7%
  5. Fisher-Price1.6%
  6. MAGNA-TILES1.6%
  7. Hasbro1.3%
  8. +1 more
  9. Spin Master0.33%
  10. Hape0.27%
  11. Learning Resources0.05%
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Which toy brands compete with Learning Resources?

Learning Resources against toy brands worldwide, by month

Share of searches by month for LEGO, Barbie, Playmobil, Learning Resources. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBarbiePlaymobilVTechFisher-PriceMAGNA-TILESHasbroMelissa & DougSpin MasterHapeLearning Resources
Oct 202570.5%14.2%6.4%2.2%1.9%1.9%1.3%0.86%0.38%0.31%0.05%
Nov 202574.3%10%6.7%1.8%2%2.5%0.9%1.1%0.27%0.27%0.08%
Dec 202576.7%10.3%5.6%1.5%1.7%2.1%0.76%0.76%0.28%0.23%0.05%
Jan 202679.3%10.7%3.9%1.4%1.4%1.2%0.96%0.53%0.29%0.24%0.03%
Feb 202674.9%12.3%5.6%1.6%1.4%1.7%1.4%0.61%0.33%0.27%0.08%
Mar 202672.5%14.6%5.4%1.6%1.6%1.6%1.3%0.72%0.32%0.32%0.04%
Apr 202672.8%14.7%5.4%1.6%1.6%1.3%1.3%0.6%0.32%0.32%0.04%
May 202675.6%12.5%4.6%1.7%1.7%1.1%1.4%0.62%0.5%0.34%0.04%
Jun 202676.2%12.6%4.6%1.5%1.4%1.1%1.4%0.62%0.28%0.28%0.04%
Jul 202675.2%12.4%4.6%1.8%1.7%1.4%1.7%0.75%0.34%0.27%0.04%
Aug 202674.3%12.3%5.5%1.7%1.6%1.6%1.3%0.91%0.33%0.27%0.04%
Sep 202674.4%12.3%5.5%1.7%1.6%1.6%1.3%0.91%0.33%0.27%0.05%

  1. 1.LEGO

    74.4%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Barbie

    12.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Playmobil

    5.5%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.VTech

    1.7%

    Held 4th. 248K estimated branded searches, -2.4% vs prior month. Share 0 points.

  5. 5.Fisher-Price

    1.6%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.MAGNA-TILES

    1.6%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Hasbro

    1.3%

    Held 7th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Melissa & Doug

    0.91%

    Held 8th. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  9. 9.Spin Master

    0.33%

    Held 9th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Hape

    0.27%

    Held 10th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Learning Resources

    0.05%

    Held 11th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Learning Resources and its closest rivals

Every comparison with Learning Resources

10 comparisons

How has branded search demand for Learning Resources changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Learning Resources worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, Learning Resources’ share of searches among toy brands worldwide held steady at 0.05%.

How did search popularity change for toy brands worldwide in September 2026?

6 changes

  1. MAGNA-TILES’s share of searches among toy brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.

  2. Estimated monthly branded searches for VTech worldwide fell 28.4% over 12 measured months, from 346K to 248K in September 2026.

  3. Estimated monthly branded searches for Barbie worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  5. Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Learning Resources’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Learning Resources’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • learning resources toys

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How the Brand Demand Index is measured

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