Melissa & Doug vs Tender Leaf Toys:Which is more popular?
In September 2026, Melissa & Doug had more branded searches than Tender Leaf Toys among dolls house brands worldwide. Melissa & Doug had about 135,000 branded searches, while Tender Leaf Toys had 9,900. Melissa & Doug made up 14.9% of all dolls house brand searches we track, and Tender Leaf Toys accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about dolls house brands, Melissa & Doug appeared in four of the five answers and Tender Leaf Toys in two. Melissa & Doug and Tender Leaf Toys were each mentioned first in two of the four answers that named either.
Who do people search for more?
Melissa & Doug, about 14 searches for every 1 for Tender Leaf Toys
Who does AI mention more?
Melissa & Doug, mentioned in 4 of 5 answers, Tender Leaf Toys in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dolls house brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Melissa & Doug was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tender Leaf Toys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Melissa & Doug and Tender Leaf Toys were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KidKraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Melissa & Doug4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Toy Van3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tender Leaf Toys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sylvanian Families1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plan Toys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dolls house brands
5 answers
Asked ChatGPT
“Which dolls house brand should I buy?”
Asked ChatGPT
“What are the best dolls house brands?”
Asked ChatGPT
“What's the best dolls house brand for imaginative play?”
Searched Google, AI Overview
“best dolls house”
Searched Google, AI Overview
“wooden dolls house”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Melissa & Doug or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for Melissa & Doug and Tender Leaf Toys by name. Each line represents a brand's share of searches for all seven dolls house brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Melissa & Doug, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Hape | KidKraft | Plan Toys | Le Toy Van | Tender Leaf Toys |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 12.5% | 4.6% | 2.5% | 1.7% | 1.7% | 1.1% |
| Nov 2025 | 70.7% | 17.4% | 4.3% | 2.9% | 1.6% | 1.9% | 1.3% |
| Dec 2025 | 76.9% | 12.7% | 3.8% | 2.6% | 1.4% | 1.7% | 0.93% |
| Jan 2026 | 75.7% | 12.4% | 5.6% | 2.5% | 1.7% | 1.4% | 0.74% |
| Feb 2026 | 75.6% | 12.5% | 5.6% | 2.5% | 1.7% | 1.4% | 0.91% |
| Mar 2026 | 74.4% | 12.2% | 5.5% | 3.7% | 2% | 1.3% | 0.9% |
| Apr 2026 | 72.9% | 12% | 6.6% | 4.4% | 2% | 1.3% | 0.87% |
| May 2026 | 73.3% | 12.1% | 6.6% | 3.6% | 2% | 1.6% | 0.88% |
| Jun 2026 | 74.7% | 12.3% | 5.5% | 3% | 2% | 1.3% | 1.1% |
| Jul 2026 | 76.4% | 12.5% | 4.6% | 2.5% | 1.7% | 1.4% | 0.92% |
| Aug 2026 | 74% | 14.9% | 4.5% | 2% | 2% | 1.6% | 1.1% |
| Sep 2026 | 74% | 14.9% | 4.4% | 2% | 2% | 1.6% | 1.1% |
How has the Melissa & Doug and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dolls house brands worldwide moved from 12.5% to 14.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dolls house brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for dolls house brands worldwide in September 2026?
2 changes
Melissa & Doug’s share of searches among dolls house brands worldwide has gained ground for 3 months in a row, from 12.3% to 14.9% in September 2026.
Estimated monthly branded searches for Tender Leaf Toys worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Melissa & Doug’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
Tender Leaf Toys
1 branded search term
- tender leaf toys
Other head-to-heads among dolls house brands
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