Brandwave

How popular isTender Leaf Toys in search?

In September 2026, people searched for Tender Leaf Toys by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.1% of all global dolls house brand searches, placing Tender Leaf Toys seventh out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Sylvanian Families74%
  2. Melissa & Doug14.9%
  3. Hape4.4%
  4. KidKraft2%
  5. Plan Toys2%
  6. Le Toy Van1.6%
  7. Tender Leaf Toys1.1%
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Which dolls house brands compete with Tender Leaf Toys?

Tender Leaf Toys against dolls house brands worldwide, by month

Share of searches by month for Sylvanian Families, Melissa & Doug, Hape, Tender Leaf Toys. The figures are in the table below the chart.

View monthly share of searches table
MonthSylvanian FamiliesMelissa & DougHapeKidKraftPlan ToysLe Toy VanTender Leaf Toys
Oct 202576%12.5%4.6%2.5%1.7%1.7%1.1%
Nov 202570.7%17.4%4.3%2.9%1.6%1.9%1.3%
Dec 202576.9%12.7%3.8%2.6%1.4%1.7%0.93%
Jan 202675.7%12.4%5.6%2.5%1.7%1.4%0.74%
Feb 202675.6%12.5%5.6%2.5%1.7%1.4%0.91%
Mar 202674.4%12.2%5.5%3.7%2%1.3%0.9%
Apr 202672.9%12%6.6%4.4%2%1.3%0.87%
May 202673.3%12.1%6.6%3.6%2%1.6%0.88%
Jun 202674.7%12.3%5.5%3%2%1.3%1.1%
Jul 202676.4%12.5%4.6%2.5%1.7%1.4%0.92%
Aug 202674%14.9%4.5%2%2%1.6%1.1%
Sep 202674%14.9%4.4%2%2%1.6%1.1%

  1. 1.Sylvanian Families

    74%

    Held 1st. 673K estimated branded searches, +0.01% vs prior month. Share 0 points.

  2. 2.Melissa & Doug

    14.9%

    Held 2nd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  3. 3.Hape

    4.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.KidKraft

    2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Plan Toys

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Le Toy Van

    1.6%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tender Leaf Toys

    1.1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tender Leaf Toys and its closest rivals

Every comparison with Tender Leaf Toys

6 comparisons

How has branded search demand for Tender Leaf Toys changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tender Leaf Toys worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dolls house brands worldwide held steady at 1.1%.

How did search popularity change for dolls house brands worldwide in September 2026?

6 changes

  1. Melissa & Doug’s share of searches among dolls house brands worldwide has gained ground for 3 months in a row, from 12.3% to 14.9% in September 2026.

  2. Hape’s share of searches among dolls house brands worldwide has lost ground for 3 months in a row, from 5.5% to 4.4% in September 2026.

  3. KidKraft’s share of searches among dolls house brands worldwide has lost ground for 3 months in a row, from 3% to 2% in September 2026.

  4. Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Sylvanian Families worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  6. Estimated monthly branded searches for Tender Leaf Toys worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Tender Leaf Toys’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tender Leaf Toys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tender leaf toys

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How the Brand Demand Index is measured

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