How popular isKidKraft in search?
KidKraft has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Sylvanian Families90.1%
Hape5.4%
Plan Toys2.4%
Le Toy Van2%
Melissa & Doug0.05%
KidKraft—
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Which dolls house brands compete with KidKraft?
Share of Search by month for Sylvanian Families, Hape, Plan Toys, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvanian Families | Hape | Plan Toys | Le Toy Van | Melissa & Doug | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.4% | 2% | 2% | 0.05% | — |
| Nov 2025 | 90% | 5.4% | 2% | 2.4% | 0.06% | — |
| Dec 2025 | 91.7% | 4.5% | 1.7% | 2% | 0.05% | — |
| Jan 2026 | 89.8% | 6.6% | 2% | 1.6% | 0.05% | — |
| Feb 2026 | 89.7% | 6.6% | 2% | 1.6% | 0.05% | — |
| Mar 2026 | 89.4% | 6.6% | 2.4% | 1.6% | 0.04% | — |
| Apr 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.06% | — |
| May 2026 | 87.8% | 7.9% | 2.4% | 1.9% | 0.05% | — |
| Jun 2026 | 89.4% | 6.6% | 2.4% | 1.6% | 0.05% | — |
| Jul 2026 | 90.8% | 5.5% | 2% | 1.6% | 0.05% | — |
| Aug 2026 | 90.1% | 5.4% | 2.4% | 2% | 0.05% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 673K | 0% | -0.7 points | |
| 2, held 2nd | 5.4% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 2.4% | 18.1K | +22.3% | +0.4 points | |
| 4, held 4th | 2% | 14.8K | +22.3% | +0.3 points | |
| 5, held 5th | 0.05% | 390 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
90.1%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Hape5.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
2%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
0.05%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
—.
KidKraft—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between KidKraft and its closest rivals
How did search popularity change for dolls house brands worldwide in August 2026?
4 changes
In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 90.8% to 90.1%.
Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.
Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does KidKraft compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dolls house brands | — | — | Shown above |
| Sandpits | — | — | Show ranking |
How is KidKraft measured?
Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kid kraft
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Is KidKraft your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.