Brandwave

Dolls house brands:Which brands are most popular in search?

In August 2026, Sylvanian Families was the most searched among dolls house brands worldwide, with an estimated 673K branded searches and 90.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sylvanian Families90.1%
  2. Hape5.4%
  3. Plan Toys2.4%
  4. Le Toy Van2%
  5. Melissa & Doug0.05%
  6. KidKraft—

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Share of SearchLeaderboard

Compare the dolls house brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dolls house brands worldwide, by month

Share of Search by month for Sylvanian Families, Hape, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthSylvanian FamiliesHapePlan ToysLe Toy VanMelissa & DougKidKraft
Oct 202590.5%5.4%2%2%0.05%—
Nov 202590%5.4%2%2.4%0.06%—
Dec 202591.7%4.5%1.7%2%0.05%—
Jan 202689.8%6.6%2%1.6%0.05%—
Feb 202689.7%6.6%2%1.6%0.05%—
Mar 202689.4%6.6%2.4%1.6%0.04%—
Apr 202688.1%7.9%2.4%1.6%0.06%—
May 202687.8%7.9%2.4%1.9%0.05%—
Jun 202689.4%6.6%2.4%1.6%0.05%—
Jul 202690.8%5.5%2%1.6%0.05%—
Aug 202690.1%5.4%2.4%2%0.05%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sylvanian Families

    90.1%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Hape

    5.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Plan Toys

    2.4%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.Le Toy Van

    2%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  5. 5.Melissa & Doug

    0.05%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.KidKraft

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among dolls house brands worldwide?

In August 2026, Sylvanian Families was the most searched among dolls house brands worldwide, with an estimated 673K branded searches and 90.1% estimated Share of Search within this set. Hape is in 2nd place, 84.7 percentage points behind at 5.4% Share of Search.

Global dolls house brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sylvanian Families90.5% → 90.1%91.7%Dec 202587.8%May 20261st
Hape5.4%7.9%Apr 20264.5%Dec 20252nd
Plan Toys2% → 2.4%2.4%Aug 20261.7%Dec 20254th → 3rd
Le Toy Van2%2.4%Nov 20251.6%Apr 20263rd → 4th
Melissa & Doug0.05%0.06%Nov 20250.04%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sylvanian Families’ estimated Share of Search among dolls house brands worldwide peaked at 91.7% in December 2025 and was lowest at 87.8% in May 2026.
  • Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide peaked at 7.9% in April 2026 and was lowest at 4.5% in December 2025.
  • Across the 11 months ending August 2026, Plan Toys rose from 4th to 3rd among dolls house brands worldwide.
  • Across the 11 months ending August 2026, Le Toy Van fell from 3rd to 4th among dolls house brands worldwide.
  • Across the 11 months ending August 2026, Sylvanian Families, Hape, Melissa & Doug and KidKraft held steady: their estimated Share of Search among dolls house brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dolls house brands worldwide in August 2026?

  1. In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 90.8% to 90.1%.

  2. Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.

  3. Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

  4. Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

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