Hape vs Tender Leaf Toys:Which is more popular?
In September 2026, Hape had more branded searches than Tender Leaf Toys among dolls house brands worldwide. Hape had about 40,500 branded searches, while Tender Leaf Toys had 9,900. Hape made up 4.4% of all dolls house brand searches we track, and Tender Leaf Toys accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about dolls house brands, Hape appeared in three of the five answers and Tender Leaf Toys in two. Hape and Tender Leaf Toys were each mentioned first in two of the four answers that named either.
Who do people search for more?
Hape, about 4 searches for every 1 for Tender Leaf Toys
Who does AI mention more?
Hape, mentioned in 3 of 5 answers, Tender Leaf Toys in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dolls house brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hape was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tender Leaf Toys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hape and Tender Leaf Toys were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KidKraft1st
Le Toy Van2nd- Hape3rd
Tender Leaf Toys4th
Melissa & Doug5th
Sylvanian Families6th
PlanToys7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KidKraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Melissa & Doug4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hape3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Toy Van3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sylvanian Families2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tender Leaf Toys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PlanToys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dolls house brands
5 answers
Asked ChatGPT
“Which dolls house brand should I buy?”
Asked ChatGPT
“What are the best dolls house brands?”
Asked ChatGPT
“What's the best dolls house brand for imaginative play?”
Searched Google, AI Overview
“best dolls house”
Searched Google, AI Overview
“wooden dolls house”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hape or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for Hape and Tender Leaf Toys by name. Each line represents a brand's share of searches for all seven dolls house brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hape, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Hape | KidKraft | PlanToys | Le Toy Van | Tender Leaf Toys |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 12.5% | 4.6% | 2.5% | 1.7% | 1.7% | 1.1% |
| Nov 2025 | 70.7% | 17.4% | 4.3% | 2.9% | 1.6% | 1.9% | 1.3% |
| Dec 2025 | 76.9% | 12.7% | 3.8% | 2.6% | 1.4% | 1.7% | 0.93% |
| Jan 2026 | 75.7% | 12.4% | 5.6% | 2.5% | 1.7% | 1.4% | 0.74% |
| Feb 2026 | 75.6% | 12.5% | 5.6% | 2.5% | 1.7% | 1.4% | 0.91% |
| Mar 2026 | 74.4% | 12.2% | 5.5% | 3.7% | 2% | 1.3% | 0.9% |
| Apr 2026 | 72.9% | 12% | 6.6% | 4.4% | 2% | 1.3% | 0.87% |
| May 2026 | 73.3% | 12.1% | 6.6% | 3.6% | 2% | 1.6% | 0.88% |
| Jun 2026 | 74.7% | 12.3% | 5.5% | 3% | 2% | 1.3% | 1.1% |
| Jul 2026 | 76.4% | 12.5% | 4.6% | 2.5% | 1.7% | 1.4% | 0.92% |
| Aug 2026 | 74% | 14.9% | 4.5% | 2% | 2% | 1.6% | 1.1% |
| Sep 2026 | 74% | 14.9% | 4.4% | 2% | 2% | 1.6% | 1.1% |
How has the Hape and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Hape was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among dolls house brands worldwide moved from 4.6% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dolls house brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for dolls house brands worldwide in September 2026?
2 changes
Hape’s share of searches among dolls house brands worldwide has lost ground for 3 months in a row, from 5.5% to 4.4% in September 2026.
Estimated monthly branded searches for Tender Leaf Toys worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hape’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hape
1 branded search term
- hape
Tender Leaf Toys
1 branded search term
- tender leaf toys
Other head-to-heads among dolls house brands
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