Sylvanian Families vs Tender Leaf Toys:Which is searched more?
In September 2026, Sylvanian Families had more branded searches than Tender Leaf Toys among dolls house brands worldwide. Sylvanian Families had about 673,000 branded searches, while Tender Leaf Toys had 9,900. Sylvanian Families made up 74% of all dolls house brand searches we track, and Tender Leaf Toys accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Sylvanian Families or Tender Leaf Toys more popular in search?
Compare the dolls house brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sylvanian Families, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Hape | KidKraft | Plan Toys | Le Toy Van | Tender Leaf Toys |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 12.5% | 4.6% | 2.5% | 1.7% | 1.7% | 1.1% |
| Nov 2025 | 70.7% | 17.4% | 4.3% | 2.9% | 1.6% | 1.9% | 1.3% |
| Dec 2025 | 76.9% | 12.7% | 3.8% | 2.6% | 1.4% | 1.7% | 0.93% |
| Jan 2026 | 75.7% | 12.4% | 5.6% | 2.5% | 1.7% | 1.4% | 0.74% |
| Feb 2026 | 75.6% | 12.5% | 5.6% | 2.5% | 1.7% | 1.4% | 0.91% |
| Mar 2026 | 74.4% | 12.2% | 5.5% | 3.7% | 2% | 1.3% | 0.9% |
| Apr 2026 | 72.9% | 12% | 6.6% | 4.4% | 2% | 1.3% | 0.87% |
| May 2026 | 73.3% | 12.1% | 6.6% | 3.6% | 2% | 1.6% | 0.88% |
| Jun 2026 | 74.7% | 12.3% | 5.5% | 3% | 2% | 1.3% | 1.1% |
| Jul 2026 | 76.4% | 12.5% | 4.6% | 2.5% | 1.7% | 1.4% | 0.92% |
| Aug 2026 | 74% | 14.9% | 4.5% | 2% | 2% | 1.6% | 1.1% |
| Sep 2026 | 74% | 14.9% | 4.4% | 2% | 2% | 1.6% | 1.1% |
How has the Sylvanian Families and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Sylvanian Families was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sylvanian Families’ share of searches among dolls house brands worldwide moved from 76% to 74%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dolls house brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for dolls house brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Sylvanian Families worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Tender Leaf Toys worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sylvanian Families’ and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sylvanian Families
2 branded search terms
- sylvanian families
- sylvanianfamilies
Tender Leaf Toys
1 branded search term
- tender leaf toys
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