How popular isSylvanian Families in search?
In August 2026, there were an estimated 673K branded searches for Sylvanian Families worldwide which is down 18.2% over the last 11 months. Sylvanian Families holds 76.3% estimated Share of Search among dolls house brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sylvanian Families76.3%
Melissa & Doug15.3%
Hape4.6%
Plan Toys2.1%
Le Toy Van1.7%
KidKraft—
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Which dolls house brands compete with Sylvanian Families?
Share of Search by month for Sylvanian Families, Melissa & Doug, Hape, Plan Toys. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvanian Families | Melissa & Doug | Hape | Plan Toys | Le Toy Van | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.8% | 13% | 4.7% | 1.7% | 1.7% | — |
| Nov 2025 | 73.7% | 18.2% | 4.5% | 1.6% | 2% | — |
| Dec 2025 | 79.7% | 13.2% | 3.9% | 1.4% | 1.8% | — |
| Jan 2026 | 78.3% | 12.8% | 5.8% | 1.7% | 1.4% | — |
| Feb 2026 | 78.2% | 12.9% | 5.8% | 1.7% | 1.4% | — |
| Mar 2026 | 78% | 12.8% | 5.7% | 2.1% | 1.4% | — |
| Apr 2026 | 76.9% | 12.7% | 6.9% | 2.1% | 1.4% | — |
| May 2026 | 76.7% | 12.7% | 6.9% | 2.1% | 1.7% | — |
| Jun 2026 | 77.9% | 12.9% | 5.7% | 2.1% | 1.4% | — |
| Jul 2026 | 79.1% | 13% | 4.8% | 1.7% | 1.4% | — |
| Aug 2026 | 76.3% | 15.3% | 4.6% | 2.1% | 1.7% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 673K | 0% | -2.8 points | |
| 2, held 2nd | 15.3% | 135K | +22.6% | +2.4 points | |
| 3, held 3rd | 4.6% | 40.5K | 0% | -0.2 points | |
| 4, held 4th | 2.1% | 18.1K | +22.3% | +0.3 points | |
| 5, held 5th | 1.7% | 14.8K | +22.3% | +0.3 points | |
| —, not measured this month | — | — | — | — |
76.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.8 points.
15.3%
Held 2nd. 135K estimated branded searches, +22.6% vs prior month. Share +2.4 points.
3.
Hape4.6%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.1%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
1.7%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
—.
KidKraft—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Sylvanian Families and its closest rivals
Every comparison with Sylvanian Families
4 comparisons
How has branded search demand for Sylvanian Families changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sylvanian Families worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, Sylvanian Families’ estimated Share of Search among dolls house brands worldwide decreased from 78.8% to 76.3%.
- Across the 11 months ending August 2026, Sylvanian Families’ estimated Share of Search among dolls house brands worldwide peaked at 79.7% in December 2025 and was lowest at 73.7% in November 2025.
How did search popularity change for dolls house brands worldwide in August 2026?
4 changes
In August 2026, Melissa & Doug gained estimated Share of Search among dolls house brands worldwide, from 13% to 15.3%.
In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 79.1% to 76.3%.
Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 6.9% to 4.6% in August 2026.
Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Sylvanian Families measured?
Brandwave collects information about searches that people make online using Sylvanian Families’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- sylvanian families
- sylvanianfamilies
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