Maileg vs Sylvanian Families:Which is searched more?
In September 2026, Sylvanian Families had more branded searches than Maileg among dollhouse furniture brands worldwide. Sylvanian Families had about 673,000 branded searches, while Maileg had 110,000. Sylvanian Families made up 66.6% of all dollhouse furniture brand searches we track, and Maileg accounted for 10.9%. These are worldwide searches for English-language branded terms.
Follow Maileg vs Sylvanian Families and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Maileg or Sylvanian Families more popular in search?
Compare the dollhouse furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sylvanian Families, Maileg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Maileg | Hape | KidKraft | PlanToys | Le Toy Van |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 9.3% | 4.2% | 2.3% | 1.5% | 1.5% |
| Nov 2025 | 64% | 15.8% | 10.6% | 3.9% | 2.6% | 1.4% | 1.7% |
| Dec 2025 | 70.2% | 11.6% | 9.5% | 3.5% | 2.3% | 1.3% | 1.6% |
| Jan 2026 | 69.2% | 11.3% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Feb 2026 | 69.2% | 11.4% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Mar 2026 | 66.9% | 11% | 10.9% | 4.9% | 3.3% | 1.8% | 1.2% |
| Apr 2026 | 65.6% | 10.8% | 10.8% | 5.9% | 3.9% | 1.8% | 1.2% |
| May 2026 | 67.2% | 11.1% | 9% | 6% | 3.3% | 1.8% | 1.5% |
| Jun 2026 | 68.6% | 11.3% | 9.2% | 5% | 2.8% | 1.8% | 1.2% |
| Jul 2026 | 69.9% | 11.5% | 9.4% | 4.2% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 68% | 13.7% | 9.1% | 4.1% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 66.6% | 13.4% | 10.9% | 4% | 1.8% | 1.8% | 1.5% |
How has the Maileg and Sylvanian Families comparison changed over the last 12 months?
3 findings
- Sylvanian Families was ahead of Maileg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maileg’s share of searches among dollhouse furniture brands worldwide moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Sylvanian Families’ share of searches among dollhouse furniture brands worldwide moved from 69.7% to 66.6%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
2 changes
In September 2026, Maileg gained share of searches among dollhouse furniture brands worldwide, from 9.1% to 10.9%.
In September 2026, Sylvanian Families lost share of searches among dollhouse furniture brands worldwide, from 68% to 66.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maileg’s and Sylvanian Families’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maileg
1 branded search term
- maileg
Sylvanian Families
2 branded search terms
- sylvanian families
- sylvanianfamilies
Other head-to-heads among dollhouse furniture brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.