Hape vs Melissa & Doug:Which is searched more?
In September 2026, Melissa & Doug had more branded searches than Hape among dollhouse furniture brands worldwide. Melissa & Doug was estimated to have 135K branded searches compared to Hape’s 40.5K, and held a 63.9% Share of Search versus Hape’s 19.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hape or Melissa & Doug?
Compare the dollhouse furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Melissa & Doug, Hape. The figures are in the table below the chart.
View monthly share of search table
| Month | Melissa & Doug | Hape | KidKraft | Plan Toys |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.5% | 11.8% | 7.9% |
| Nov 2025 | 66.7% | 16.4% | 10.9% | 6% |
| Dec 2025 | 62.1% | 18.6% | 12.5% | 6.8% |
| Jan 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
| Feb 2026 | 56.2% | 25.1% | 11.2% | 7.5% |
| Mar 2026 | 52.3% | 23.5% | 15.7% | 8.6% |
| Apr 2026 | 48.3% | 26.3% | 17.6% | 7.9% |
| May 2026 | 49.8% | 27.2% | 14.9% | 8.1% |
| Jun 2026 | 54% | 24.1% | 13.2% | 8.8% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 7.9% |
| Aug 2026 | 63.8% | 19.1% | 8.5% | 8.5% |
| Sep 2026 | 63.9% | 19.1% | 8.5% | 8.5% |
How has the Hape and Melissa & Doug comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of Hape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide moved from 21.5% to 19.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide moved from 58.9% to 63.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
2 changes
Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026.
Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.
Other head-to-heads among dollhouse furniture brands
How each brand is measured
Brandwave collects information about searches that people make online using Hape’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hape
1 branded search term
- hape
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.