Brandwave

How popular isMelissa & Doug in search?

In September 2026, there were an estimated 135K branded searches for Melissa & Doug worldwide which held steady over the last 12 months. Melissa & Doug holds 63.9% estimated Share of Search among dollhouse furniture brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Melissa & Doug63.9%
  2. Hape19.1%
  3. KidKraft8.5%
  4. Plan Toys8.5%
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Which dollhouse furniture brands compete with Melissa & Doug?

Melissa & Doug against dollhouse furniture brands worldwide, by month

Share of Search by month for Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthMelissa & DougHapeKidKraftPlan Toys
Oct 202558.9%21.5%11.8%7.9%
Nov 202566.7%16.4%10.9%6%
Dec 202562.1%18.6%12.5%6.8%
Jan 202656.1%25.1%11.3%7.5%
Feb 202656.2%25.1%11.2%7.5%
Mar 202652.3%23.5%15.7%8.6%
Apr 202648.3%26.3%17.6%7.9%
May 202649.8%27.2%14.9%8.1%
Jun 202654%24.1%13.2%8.8%
Jul 202658.8%21.6%11.8%7.9%
Aug 202663.8%19.1%8.5%8.5%
Sep 202663.9%19.1%8.5%8.5%

  1. 1.Melissa & Doug

    63.9%

    Held 1st. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  2. 2.Hape

    19.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.KidKraft

    8.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plan Toys

    8.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Melissa & Doug and its closest rivals

Every comparison with Melissa & Doug

How has branded search demand for Melissa & Doug changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Melissa & Doug worldwide held steady at 135K.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide increased from 58.9% to 63.9%.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 66.7% in November 2025 and was lowest at 48.3% in April 2026.

How did search popularity change for dollhouse furniture brands worldwide in September 2026?

  1. Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026.

  2. Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.

  3. KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026.

Where does Melissa & Doug compete?

Melissa & Doug is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toy brands7th of 80.93%Show ranking
Farm animals brands3rd of 311.2%Show ranking
Dolls house brands2nd of 615%Show ranking
Dollhouse brands3rd of 621.7%Show ranking
Play kitchen brands3rd of 522.4%Show ranking
Dollhouse furniture brands1st of 463.9%Shown above

How is Melissa & Doug measured?

Brandwave collects information about searches that people make online using Melissa & Doug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • melissa doug
  • melissadoug toys

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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