Fashion Angels vs Melissa & Doug:Which is more popular?
In September 2026, Melissa & Doug had more branded searches than Fashion Angels among sticker books brands worldwide. Melissa & Doug had about 135,000 branded searches, while Fashion Angels had 2,900. Melissa & Doug made up 8.8% of all sticker books brand searches we track, and Fashion Angels accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sticker books brands, Melissa & Doug appeared in three of the five answers and Fashion Angels in two. Melissa & Doug was mentioned before Fashion Angels in two out of three answers that named either.
Who do people search for more?
Melissa & Doug, about 47 searches for every 1 for Fashion Angels
Who does AI mention more?
Melissa & Doug, mentioned in 3 of 5 answers, Fashion Angels in 2
Who does AI recommend more?
Melissa & Doug, named ahead of Fashion Angels in 2 of 3 answers
Follow Fashion Angels vs Melissa & Doug and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sticker books brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Melissa & Doug was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fashion Angels was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Melissa & Doug was listed before Fashion Angels in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Melissa & Doug3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DK3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Usborne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fashion Angels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
National Geographic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bendon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sticker books brands
5 answers
Asked ChatGPT
“Which sticker books brand should I buy?”
Asked ChatGPT
“What are the best sticker books brands?”
Asked ChatGPT
“What's the best sticker books brand for kids?”
Searched Google, AI Overview
“sticker books”
Searched Google, AI Overview
“sticker activity books”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fashion Angels or Melissa & Doug more popular in search?
This chart shows how often people search Google for Fashion Angels and Melissa & Doug by name. Each line represents a brand's share of searches for all seven sticker books brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Melissa & Doug, Fashion Angels. The figures are in the table below the chart.
View monthly share of searches table
| Month | National Geographic | The Works | Melissa & Doug | Bendon | DK | Usborne | Fashion Angels |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 40.7% | 6.7% | 0.89% | 1.1% | 1.1% | 0.14% |
| Nov 2025 | 43.2% | 43.2% | 10.6% | 0.96% | 0.78% | 1.2% | 0.13% |
| Dec 2025 | 39.4% | 47.8% | 9.6% | 1.1% | 0.87% | 1.1% | 0.17% |
| Jan 2026 | 54% | 36.4% | 6% | 1.2% | 0.98% | 1.2% | 0.24% |
| Feb 2026 | 55% | 37% | 5% | 0.81% | 1% | 1% | 0.16% |
| Mar 2026 | 59% | 32.5% | 5.3% | 0.87% | 1.3% | 0.87% | 0.14% |
| Apr 2026 | 54% | 36.1% | 6% | 1.2% | 1.5% | 1.2% | 0.16% |
| May 2026 | 54.1% | 36.2% | 6% | 1.2% | 1.2% | 1.2% | 0.16% |
| Jun 2026 | 44.2% | 44.2% | 7.3% | 1.5% | 1.5% | 1.2% | 0.15% |
| Jul 2026 | 39.6% | 48.4% | 7.9% | 1.1% | 1.6% | 1.3% | 0.14% |
| Aug 2026 | 38.9% | 47.6% | 9.6% | 1.3% | 1.3% | 1.3% | 0.17% |
| Sep 2026 | 43.7% | 43.7% | 8.8% | 1.2% | 1.2% | 1.2% | 0.19% |
How has the Fashion Angels and Melissa & Doug comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of Fashion Angels in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fashion Angels’ share of searches among sticker books brands worldwide moved from 0.14% to 0.19%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among sticker books brands worldwide moved from 6.7% to 8.8%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for sticker books brands worldwide in September 2026?
1 change
In September 2026, Melissa & Doug lost share of searches among sticker books brands worldwide, from 9.6% to 8.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fashion Angels’ and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fashion Angels
1 branded search term
- fashion angels
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
Other head-to-heads among sticker books brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.