Melissa & Doug vs Safari Ltd:Which is more popular?
In September 2026, Melissa & Doug had more branded searches than Safari Ltd among farm animals brands worldwide. Melissa & Doug had about 135,000 branded searches, while Safari Ltd had 9,900. Melissa & Doug made up 9.3% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about farm animals brands, Safari Ltd appeared in three of the five answers and Melissa & Doug in one. Safari Ltd was mentioned before Melissa & Doug in three out of four answers.
Who do people search for more?
Melissa & Doug, about 14 searches for every 1 for Safari Ltd
Who does AI mention more?
Safari Ltd, mentioned in 3 of 5 answers, Melissa & Doug in 1
Who does AI recommend more?
Safari Ltd, named ahead of Melissa & Doug in 3 of 4 answers
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Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Safari Ltd was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Melissa & Doug was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Safari Ltd was listed before Melissa & Doug in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schleich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Safari Ltd3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Melissa & Doug1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Playmobil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animals brand should I buy?”
Asked ChatGPT
“What are the best farm animals brands?”
Asked ChatGPT
“What's the best farm animals brand for a child?”
Searched Google, AI Overview
“farm animal toys”
Searched Google, AI Overview
“farm animal figures”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Melissa & Doug or Safari Ltd more popular in search?
This chart shows how often people search Google for Melissa & Doug and Safari Ltd by name. Each line represents a brand's share of searches for all five farm animals brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Melissa & Doug, Safari Ltd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playmobil | Fisher-Price | Schleich | Melissa & Doug | Safari Ltd |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.6% | 20.3% | 7.5% | 0.55% |
| Nov 2025 | 54.4% | 16.3% | 19.9% | 8.9% | 0.44% |
| Dec 2025 | 57.4% | 17.2% | 17.2% | 7.7% | 0.46% |
| Jan 2026 | 55.2% | 20.2% | 16.5% | 7.4% | 0.66% |
| Feb 2026 | 60% | 14.7% | 17.9% | 6.6% | 0.72% |
| Mar 2026 | 57.3% | 17.1% | 17.1% | 7.7% | 0.69% |
| Apr 2026 | 58.1% | 17.4% | 17.4% | 6.4% | 0.7% |
| May 2026 | 55.1% | 20.2% | 16.5% | 7.4% | 0.81% |
| Jun 2026 | 57.2% | 17.1% | 17.1% | 7.7% | 0.84% |
| Jul 2026 | 52.4% | 19.1% | 19.1% | 8.6% | 0.77% |
| Aug 2026 | 56.3% | 16.8% | 16.8% | 9.3% | 0.83% |
| Sep 2026 | 56.4% | 16.8% | 16.8% | 9.3% | 0.68% |
How has the Melissa & Doug and Safari Ltd comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of Safari Ltd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands worldwide moved from 7.5% to 9.3%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Safari Ltd’s share of searches among farm animals brands worldwide moved from 0.55% to 0.68%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for farm animals brands worldwide in September 2026?
1 change
Melissa & Doug’s share of searches among farm animals brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Melissa & Doug’s and Safari Ltd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
Safari Ltd
1 branded search term
- safari ltd
Other head-to-heads among farm animals brands
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