Playmobil vs Schleich:Which is more popular?
In September 2026, Playmobil had more branded searches than Schleich among farm animals brands worldwide. Playmobil had about 823,000 branded searches, while Schleich had 246,000. Playmobil made up 56.4% of all farm animals brand searches we track, and Schleich accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about farm animals brands, Schleich appeared in all five answers and Playmobil in none.
Who do people search for more?
Playmobil, about 3 searches for every 1 for Schleich
Who does AI mention more?
Schleich, mentioned in every answer we collected
Who does AI recommend more?
Schleich, the only one of the two named
Follow Playmobil vs Schleich and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schleich appeared in all five answers. Playmobil did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Safari Ltd3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Playmobil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animals brand should I buy?”
Asked ChatGPT
“What are the best farm animals brands?”
Asked ChatGPT
“What's the best farm animals brand for a child?”
Searched Google, AI Overview
“farm animal toys”
Searched Google, AI Overview
“farm animal figures”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Playmobil or Schleich more popular in search?
This chart shows how often people search Google for Playmobil and Schleich by name. Each line represents a brand's share of searches for all five farm animals brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Playmobil, Schleich. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playmobil | Fisher-Price | Schleich | Melissa & Doug | Safari Ltd |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.6% | 20.3% | 7.5% | 0.55% |
| Nov 2025 | 54.4% | 16.3% | 19.9% | 8.9% | 0.44% |
| Dec 2025 | 57.4% | 17.2% | 17.2% | 7.7% | 0.46% |
| Jan 2026 | 55.2% | 20.2% | 16.5% | 7.4% | 0.66% |
| Feb 2026 | 60% | 14.7% | 17.9% | 6.6% | 0.72% |
| Mar 2026 | 57.3% | 17.1% | 17.1% | 7.7% | 0.69% |
| Apr 2026 | 58.1% | 17.4% | 17.4% | 6.4% | 0.7% |
| May 2026 | 55.1% | 20.2% | 16.5% | 7.4% | 0.81% |
| Jun 2026 | 57.2% | 17.1% | 17.1% | 7.7% | 0.84% |
| Jul 2026 | 52.4% | 19.1% | 19.1% | 8.6% | 0.77% |
| Aug 2026 | 56.3% | 16.8% | 16.8% | 9.3% | 0.83% |
| Sep 2026 | 56.4% | 16.8% | 16.8% | 9.3% | 0.68% |
How has the Playmobil and Schleich comparison changed over the last 12 months?
3 findings
- Playmobil was ahead of Schleich in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Playmobil’s share of searches among farm animals brands worldwide moved from 55.1% to 56.4%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide moved from 20.3% to 16.8%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for farm animals brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Playmobil’s and Schleich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm animals brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.