Melissa & Doug vs Playmobil:Which is searched more?
In September 2026, Playmobil had more branded searches than Melissa & Doug among farm animals brands worldwide. Playmobil was estimated to have 823K branded searches compared to Melissa & Doug’s 135K, and held a 68.3% Share of Search versus Melissa & Doug’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Melissa & Doug or Playmobil?
Compare the farm animals brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Playmobil, Melissa & Doug. The figures are in the table below the chart.
View monthly share of search table
| Month | Playmobil | Fisher-Price | Melissa & Doug |
|---|---|---|---|
| Oct 2025 | 69.6% | 21% | 9.4% |
| Nov 2025 | 68.3% | 20.5% | 11.2% |
| Dec 2025 | 69.7% | 20.9% | 9.4% |
| Jan 2026 | 66.7% | 24.4% | 8.9% |
| Feb 2026 | 73.8% | 18% | 8.1% |
| Mar 2026 | 69.8% | 20.9% | 9.4% |
| Apr 2026 | 71% | 21.2% | 7.8% |
| May 2026 | 66.6% | 24.4% | 9% |
| Jun 2026 | 69.8% | 20.8% | 9.4% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 68.3% | 20.4% | 11.2% |
| Sep 2026 | 68.3% | 20.4% | 11.2% |
How has the Melissa & Doug and Playmobil comparison changed over the last 12 months?
3 findings
- Playmobil was ahead of Melissa & Doug in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among farm animals brands worldwide moved from 9.4% to 11.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide moved from 69.6% to 68.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for farm animals brands worldwide in September 2026?
2 changes
Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026.
Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Other head-to-heads among farm animals brands
How each brand is measured
Brandwave collects information about searches that people make online using Melissa & Doug’s and Playmobil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
2 branded search terms
- melissa doug
- melissadoug toys
Playmobil
1 branded search term
- playmobil
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.