How popular isPlaymobil in search?
In September 2026, there were an estimated 823K branded searches for Playmobil worldwide which is down 17.7% over the last 12 months. Playmobil holds 68.3% estimated Share of Search among farm animals brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Playmobil68.3%
Fisher-Price20.4%
Melissa & Doug11.2%
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Which farm animals brands compete with Playmobil?
Share of Search by month for Playmobil, Fisher-Price, Melissa & Doug. The figures are in the table below the chart.
View monthly share of search table
| Month | Playmobil | Fisher-Price | Melissa & Doug |
|---|---|---|---|
| Oct 2025 | 69.6% | 21% | 9.4% |
| Nov 2025 | 68.3% | 20.5% | 11.2% |
| Dec 2025 | 69.7% | 20.9% | 9.4% |
| Jan 2026 | 66.7% | 24.4% | 8.9% |
| Feb 2026 | 73.8% | 18% | 8.1% |
| Mar 2026 | 69.8% | 20.9% | 9.4% |
| Apr 2026 | 71% | 21.2% | 7.8% |
| May 2026 | 66.6% | 24.4% | 9% |
| Jun 2026 | 69.8% | 20.8% | 9.4% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 68.3% | 20.4% | 11.2% |
| Sep 2026 | 68.3% | 20.4% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 823K | 0% | 0 points | |
| 2, held 2nd | 20.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 11.2% | 135K | +0.07% | 0 points |
68.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.
20.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
11.2%
Held 3rd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.
Compare search popularity between Playmobil and its closest rivals
Every comparison with Playmobil
7 comparisons
How has branded search demand for Playmobil changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Playmobil worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide decreased from 69.6% to 68.3%.
- Across the 12 months ending September 2026, Playmobil’s estimated Share of Search among farm animals brands worldwide peaked at 73.8% in February 2026 and was lowest at 65.4% in July 2026.
How did search popularity change for farm animals brands worldwide in September 2026?
3 changes
Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026.
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Where does Playmobil compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 3rd of 8 | 5.6% | Show ranking |
| Farm animals brands | 1st of 3 | 68.3% | Shown above |
How is Playmobil measured?
Brandwave collects information about searches that people make online using Playmobil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- playmobil
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