Brandwave

How popular isSchleich?

In September 2026, people searched for Schleich by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 16.8% of all global farm animals brand searches, placing Schleich third out of five brands. When we asked both ChatGPT and Google AI Overviews about farm animals brands, Schleich appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Schleich is the third most searched of 5 competitors and the most recommended in AI answers.

  1. PlaymobilShare of searches 56.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Fisher-PriceShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. SchleichShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Melissa & DougShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. Safari LtdShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top farm animals brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schleich appeared in all five answers. Schleich is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schleich1st
  2. Safari Ltd2nd
  3. Melissa & Doug3rd
  4. Playmobil–
  5. Fisher-Price–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schleich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Safari Ltd3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Melissa & Doug1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Playmobil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm animals brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which farm animals brands compete with Schleich?

Schleich against farm animals brands worldwide, by month

Share of searches by month for Playmobil, Fisher-Price, Schleich, Melissa & Doug. The figures are in the table below the chart.

View monthly share of searches table
MonthPlaymobilFisher-PriceSchleichMelissa & DougSafari Ltd
Oct 202555.1%16.6%20.3%7.5%0.55%
Nov 202554.4%16.3%19.9%8.9%0.44%
Dec 202557.4%17.2%17.2%7.7%0.46%
Jan 202655.2%20.2%16.5%7.4%0.66%
Feb 202660%14.7%17.9%6.6%0.72%
Mar 202657.3%17.1%17.1%7.7%0.69%
Apr 202658.1%17.4%17.4%6.4%0.7%
May 202655.1%20.2%16.5%7.4%0.81%
Jun 202657.2%17.1%17.1%7.7%0.84%
Jul 202652.4%19.1%19.1%8.6%0.77%
Aug 202656.3%16.8%16.8%9.3%0.83%
Sep 202656.4%16.8%16.8%9.3%0.68%

  1. 1.Playmobil

    56.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Fisher-Price

    16.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Schleich

    16.8%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Melissa & Doug

    9.3%

    Held 4th. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  5. 5.Safari Ltd

    0.68%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Schleich and its closest rivals

Every comparison with Schleich

4 comparisons

How has branded search demand for Schleich changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schleich worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide decreased from 20.3% to 16.8%.
  • Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide peaked at 20.3% in October 2025 and was lowest at 16.5% in May 2026.
  • Across the 12 months ending September 2026, Schleich fell from 2nd to 3rd among farm animals brands worldwide.

How did search popularity change for farm animals brands worldwide in September 2026?

4 changes

  1. Melissa & Doug’s share of searches among farm animals brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in September 2026.

  2. Estimated monthly branded searches for Schleich worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  3. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  4. Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are Schleich’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schleich’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schleich

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How the Brand Demand Index is measured

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