Safari Ltd vs Schleich:Which is searched more?
In September 2026, Schleich had more branded searches than Safari Ltd among farm animals brands worldwide. Schleich had about 246,000 branded searches, while Safari Ltd had 9,900. Schleich made up 16.8% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. These are worldwide searches for English-language branded terms.
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Is Safari Ltd or Schleich more popular in search?
Compare the farm animals brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Schleich, Safari Ltd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playmobil | Fisher-Price | Schleich | Melissa & Doug | Safari Ltd |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.6% | 20.3% | 7.5% | 0.55% |
| Nov 2025 | 54.4% | 16.3% | 19.9% | 8.9% | 0.44% |
| Dec 2025 | 57.4% | 17.2% | 17.2% | 7.7% | 0.46% |
| Jan 2026 | 55.2% | 20.2% | 16.5% | 7.4% | 0.66% |
| Feb 2026 | 60% | 14.7% | 17.9% | 6.6% | 0.72% |
| Mar 2026 | 57.3% | 17.1% | 17.1% | 7.7% | 0.69% |
| Apr 2026 | 58.1% | 17.4% | 17.4% | 6.4% | 0.7% |
| May 2026 | 55.1% | 20.2% | 16.5% | 7.4% | 0.81% |
| Jun 2026 | 57.2% | 17.1% | 17.1% | 7.7% | 0.84% |
| Jul 2026 | 52.4% | 19.1% | 19.1% | 8.6% | 0.77% |
| Aug 2026 | 56.3% | 16.8% | 16.8% | 9.3% | 0.83% |
| Sep 2026 | 56.4% | 16.8% | 16.8% | 9.3% | 0.68% |
How has the Safari Ltd and Schleich comparison changed over the last 12 months?
3 findings
- Schleich was ahead of Safari Ltd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Safari Ltd’s share of searches among farm animals brands worldwide moved from 0.55% to 0.68%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide moved from 20.3% to 16.8%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for farm animals brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Schleich worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Safari Ltd’s and Schleich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Safari Ltd
1 branded search term
- safari ltd
Schleich
1 branded search term
- schleich
Other head-to-heads among farm animals brands
Playmobil vs Fisher-Price: compare search popularity- Playmobil vs Schleich: compare search popularity
Playmobil vs Melissa & Doug: compare search popularity- Fisher-Price vs Schleich: compare search popularity
- Fisher-Price vs Melissa & Doug: compare search popularity
- Schleich vs Melissa & Doug: compare search popularity
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