Safari Ltd vs Schleich:Which is more popular?
In September 2026, Schleich had more branded searches than Safari Ltd among farm animals brands worldwide. Schleich had about 246,000 branded searches, while Safari Ltd had 9,900. Schleich made up 16.8% of all farm animals brand searches we track, and Safari Ltd accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about farm animals brands, Schleich appeared in all five answers and Safari Ltd in three. Safari Ltd and Schleich were each mentioned first in two of the four answers.
Who do people search for more?
Schleich, about 25 searches for every 1 for Safari Ltd
Who does AI mention more?
Schleich, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schleich appeared in all five answers. Safari Ltd was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Safari Ltd and Schleich were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Safari Ltd3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Playmobil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animals brand should I buy?”
Asked ChatGPT
“What are the best farm animals brands?”
Asked ChatGPT
“What's the best farm animals brand for a child?”
Searched Google, AI Overview
“farm animal toys”
Searched Google, AI Overview
“farm animal figures”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Safari Ltd or Schleich more popular in search?
This chart shows how often people search Google for Safari Ltd and Schleich by name. Each line represents a brand's share of searches for all five farm animals brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schleich, Safari Ltd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playmobil | Fisher-Price | Schleich | Melissa & Doug | Safari Ltd |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.6% | 20.3% | 7.5% | 0.55% |
| Nov 2025 | 54.4% | 16.3% | 19.9% | 8.9% | 0.44% |
| Dec 2025 | 57.4% | 17.2% | 17.2% | 7.7% | 0.46% |
| Jan 2026 | 55.2% | 20.2% | 16.5% | 7.4% | 0.66% |
| Feb 2026 | 60% | 14.7% | 17.9% | 6.6% | 0.72% |
| Mar 2026 | 57.3% | 17.1% | 17.1% | 7.7% | 0.69% |
| Apr 2026 | 58.1% | 17.4% | 17.4% | 6.4% | 0.7% |
| May 2026 | 55.1% | 20.2% | 16.5% | 7.4% | 0.81% |
| Jun 2026 | 57.2% | 17.1% | 17.1% | 7.7% | 0.84% |
| Jul 2026 | 52.4% | 19.1% | 19.1% | 8.6% | 0.77% |
| Aug 2026 | 56.3% | 16.8% | 16.8% | 9.3% | 0.83% |
| Sep 2026 | 56.4% | 16.8% | 16.8% | 9.3% | 0.68% |
How has the Safari Ltd and Schleich comparison changed over the last 12 months?
3 findings
- Schleich was ahead of Safari Ltd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Safari Ltd’s share of searches among farm animals brands worldwide moved from 0.55% to 0.68%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands worldwide moved from 20.3% to 16.8%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for farm animals brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Schleich worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Safari Ltd’s and Schleich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Safari Ltd
1 branded search term
- safari ltd
Schleich
1 branded search term
- schleich
Other head-to-heads among farm animals brands
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