How popular isFisher-Price in search?
In September 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 12 months. Fisher-Price holds 20.4% estimated Share of Search among farm animals brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Playmobil68.3%
Fisher-Price20.4%
Melissa & Doug11.2%
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Which farm animals brands compete with Fisher-Price?
Share of Search by month for Playmobil, Fisher-Price, Melissa & Doug. The figures are in the table below the chart.
View monthly share of search table
| Month | Playmobil | Fisher-Price | Melissa & Doug |
|---|---|---|---|
| Oct 2025 | 69.6% | 21% | 9.4% |
| Nov 2025 | 68.3% | 20.5% | 11.2% |
| Dec 2025 | 69.7% | 20.9% | 9.4% |
| Jan 2026 | 66.7% | 24.4% | 8.9% |
| Feb 2026 | 73.8% | 18% | 8.1% |
| Mar 2026 | 69.8% | 20.9% | 9.4% |
| Apr 2026 | 71% | 21.2% | 7.8% |
| May 2026 | 66.6% | 24.4% | 9% |
| Jun 2026 | 69.8% | 20.8% | 9.4% |
| Jul 2026 | 65.4% | 23.9% | 10.7% |
| Aug 2026 | 68.3% | 20.4% | 11.2% |
| Sep 2026 | 68.3% | 20.4% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 823K | 0% | 0 points | |
| 2, held 2nd | 20.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 11.2% | 135K | +0.07% | 0 points |
68.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.
20.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
11.2%
Held 3rd. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.
Compare search popularity between Fisher-Price and its closest rivals
Every comparison with Fisher-Price
30 comparisons
- Barbie vs Fisher-Price
- Chicco vs Fisher-Price
- Fisher-Price vs Infantino
- Fisher-Price vs LEGO
- Fisher-Price vs Playmobil
- Fisher-Price vs VTech
- Fisher-Price vs XP
- Ergobaby vs Fisher-Price
- Fisher-Price vs Hasbro
- Fisher-Price vs Little Tikes
- BabyBjörn vs Fisher-Price
- Fisher-Price vs Melissa & Doug
- Fisher-Price vs Ingenuity
- Fisher-Price vs Graco
- Fisher-Price vs Garrett
- Fisher-Price vs Spin Master
- Fisher-Price vs Skip Hop
- Fisher-Price vs Hape
- Fisher-Price vs Nokta
- Bright Starts vs Fisher-Price
- Fisher-Price vs Minelab
- Fisher-Price vs KidKraft
- Fisher-Price vs Plan Toys
- Fisher-Price vs Tiny Love
- 4moms vs Fisher-Price
- Fisher-Price vs Shnuggle
- Fisher-Price vs Manhattan Toy
- Fisher-Price vs Lamaze
- Fisher-Price vs Munchkin
- Fisher-Price vs Summer Infant
How has branded search demand for Fisher-Price changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among farm animals brands worldwide decreased from 21% to 20.4%.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among farm animals brands worldwide peaked at 24.4% in January 2026 and was lowest at 18% in February 2026.
How did search popularity change for farm animals brands worldwide in September 2026?
3 changes
Melissa & Doug’s estimated Share of Search among farm animals brands worldwide has gained ground for 3 months in a row, from 9.4% to 11.2% in September 2026.
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Where does Fisher-Price compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 5th of 8 | 1.7% | Show ranking |
| Farm animals brands | 2nd of 3 | 20.4% | Shown above |
| Baby rockers | 2nd of 6 | 23.7% | Show ranking |
| Metal detector brands | 2nd of 5 | 36.4% | Show ranking |
| Baby bouncers | 1st of 5 | 36.8% | Show ranking |
| Dollhouse brands | 1st of 6 | 39.5% | Show ranking |
| Play kitchen brands | 1st of 5 | 40.7% | Show ranking |
| Baby play mats | 1st of 6 | 41.9% | Show ranking |
| Baby toys | 2nd of 6 | 42.3% | Show ranking |
| Bath toys brands | 1st of 4 | 72.6% | Show ranking |
| Baby bath tubs | 1st of 5 | 79.3% | Show ranking |
| Play gyms | 1st of 3 | 79.3% | Show ranking |
How is Fisher-Price measured?
Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fisher price
Who owns Fisher-Price?
Fisher-Price is owned by 
Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.
Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fisher-Price your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.