Fisher-Price vs Summer Infant:Which is more popular by branded search?
In August 2026, Fisher-Price had more branded searches than Summer Infant among baby bath tubs worldwide. Fisher-Price was estimated to have 246K branded searches compared to Summer Infant’s 1.6K, and held a 35.8% Share of Search versus Summer Infant’s 0.23%. These are worldwide searches for English-language branded terms.
Follow Fisher-Price vs Summer Infant and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fisher-Price or Summer Infant?
Compare the baby bath tubs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, Summer Infant. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Fisher-Price | Skip Hop | Shnuggle | Summer Infant | BOON |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.9% | 6.1% | 1.5% | 0.23% | 0.05% |
| Nov 2025 | 46.2% | 46.2% | 6.2% | 1.2% | 0.19% | 0.03% |
| Dec 2025 | 46.8% | 46.8% | 5.1% | 1% | 0.2% | 0.03% |
| Jan 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.29% | 0.04% |
| Feb 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Mar 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.06% |
| Apr 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.05% |
| May 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Jun 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Jul 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Aug 2026 | 53.6% | 35.8% | 8.8% | 1.4% | 0.23% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fisher-Price and Summer Infant comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of Summer Infant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide moved from 36.9% to 35.8%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Summer Infant’s estimated Share of Search among baby bath tubs worldwide held steady at 0.23%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for baby bath tubs worldwide in August 2026?
2 changes
In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.
Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher-Price’s and Summer Infant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
1 branded search term
- fisher price
Summer Infant
1 branded search term
- summer infant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.