How popular isSummer Infant in search?
In August 2026, there were an estimated 1.6K branded searches for Summer Infant worldwide which is down 15.8% over the last 11 months. Summer Infant holds 0.23% estimated Share of Search among baby bath tubs worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Munchkin53.6%
Fisher-Price35.8%
- Skip Hop8.8%
- Shnuggle1.4%
- Summer Infant0.23%
BOON0.06%
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Which baby bath tubs compete with Summer Infant?
Share of Search by month for Munchkin, Fisher-Price, Skip Hop, Summer Infant. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Fisher-Price | Skip Hop | Shnuggle | Summer Infant | BOON |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.9% | 6.1% | 1.5% | 0.23% | 0.05% |
| Nov 2025 | 46.2% | 46.2% | 6.2% | 1.2% | 0.19% | 0.03% |
| Dec 2025 | 46.8% | 46.8% | 5.1% | 1% | 0.2% | 0.03% |
| Jan 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.29% | 0.04% |
| Feb 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Mar 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.06% |
| Apr 2026 | 54.4% | 36.4% | 7.3% | 1.5% | 0.35% | 0.05% |
| May 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Jun 2026 | 58.4% | 31.9% | 7.8% | 1.6% | 0.3% | 0.05% |
| Jul 2026 | 54.5% | 36.4% | 7.3% | 1.5% | 0.28% | 0.05% |
| Aug 2026 | 53.6% | 35.8% | 8.8% | 1.4% | 0.23% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 368K | 0% | -0.9 points | |
| 2, held 2nd | 35.8% | 246K | 0% | -0.6 points | |
| 3, held 3rd | 8.8% | 60.5K | +22.2% | +1.5 points | |
| 4, held 4th | 1.4% | 9.9K | 0% | 0 points | |
| 5, held 5th | 0.23% | 1.6K | -15.8% | 0 points | |
| 6, held 6th | 0.06% | 390 | +21.9% | 0 points |
1.Munchkin
53.6%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.
35.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.Skip Hop
8.8%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
4.Shnuggle
1.4%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.23%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
6.
BOON0.06%
Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
Compare search popularity between Summer Infant and its closest rivals
How has branded search demand for Summer Infant changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Summer Infant worldwide fell from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Summer Infant’s estimated Share of Search among baby bath tubs worldwide held steady at 0.23%.
How did search popularity change for baby bath tubs worldwide in August 2026?
5 changes
In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%.
In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%.
In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.
Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
Where does Summer Infant compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby bath tubs | 5th of 6 | 0.23% | Shown above |
| Baby playpens | 4th of 6 | 0.33% | Show ranking |
| Pet gates | 3rd of 6 | 0.4% | Show ranking |
How is Summer Infant measured?
Brandwave collects information about searches that people make online using Summer Infant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- summer infant
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Is Summer Infant your brand?
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