Graco vs Summer Infant:Which is searched more?
In August 2026, Graco had more branded searches than Summer Infant among baby playpens worldwide. Graco was estimated to have 110K branded searches compared to Summer Infant’s 1.6K, and held a 22.7% Share of Search versus Summer Infant’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Graco or Summer Infant?
Compare the baby playpens people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Graco, Summer Infant. The figures are in the table below the chart.
View monthly share of search table
| Month | Graco | Summer Infant |
|---|---|---|
| Oct 2025 | 22.8% | 0.32% |
| Nov 2025 | 22.8% | 0.32% |
| Dec 2025 | 19.4% | 0.34% |
| Jan 2026 | 22.8% | 0.41% |
| Feb 2026 | 22.7% | 0.39% |
| Mar 2026 | 26.5% | 0.47% |
| Apr 2026 | 26.5% | 0.47% |
| May 2026 | 22.7% | 0.39% |
| Jun 2026 | 22.7% | 0.39% |
| Jul 2026 | 22.7% | 0.39% |
| Aug 2026 | 22.7% | 0.33% |
| Sep 2026 | — | — |
How has the Graco and Summer Infant comparison changed over the last 12 months?
3 findings
- Graco was ahead of Summer Infant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby playpens worldwide moved from 22.8% to 22.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Summer Infant’s estimated Share of Search among baby playpens worldwide moved from 0.32% to 0.33%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for baby playpens worldwide in August 2026?
2 changes
Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Graco’s and Summer Infant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Graco
1 branded search term
- graco
Summer Infant
1 branded search term
- summer infant
Put your own brand in this comparison
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