Brandwave

Bath toys brands:Which are searched most?

In September 2026, Fisher-Price was the most searched among bath toys brands worldwide, with an estimated 246K branded searches and 72.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price72.6%
  2. Skip Hop14.6%
  3. Hape12%
  4. Munchkin0.86%

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Share of SearchLeaderboard

Compare the bath toys brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bath toys brands worldwide, by month

Share of Search by month for Fisher-Price, Skip Hop, Hape. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceSkip HopHapeMunchkin
Oct 202574.7%12.3%12.3%0.72%
Nov 202578.5%10.6%10.6%0.42%
Dec 202580%8.8%10.8%0.43%
Jan 202672.7%14.6%12%0.7%
Feb 202668.6%16.9%13.8%0.65%
Mar 202670.8%14.2%14.2%0.69%
Apr 202670.8%14.2%14.2%0.69%
May 202670.7%14.2%14.2%0.83%
Jun 202668.2%16.8%13.7%1.2%
Jul 202672.6%14.6%12%0.86%
Aug 202670.2%17.3%11.6%1%
Sep 202672.6%14.6%12%0.86%

This month’s ranking, September 2026

  1. 1.Fisher-Price

    72.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Skip Hop

    14.6%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Hape

    12%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Munchkin

    0.86%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among bath toys brands worldwide?

In September 2026, Fisher-Price was the most searched among bath toys brands worldwide, with an estimated 246K branded searches and 72.6% estimated Share of Search within this set. Skip Hop is in 2nd place, 58 percentage points behind at 14.6% Share of Search.

Global bath toys brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher-Price74.7% → 72.6%80%Dec 202568.2%Jun 20261st
Skip Hop12.3% → 14.6%17.3%Aug 20268.8%Dec 20253rd → 2nd
Hape12.3% → 12%14.2%Mar 202610.6%Nov 20252nd → 3rd
Munchkin0.72% → 0.86%1.2%Jun 20260.42%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide decreased from 74.7% to 72.6%.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among bath toys brands worldwide increased from 12.3% to 14.6%.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among bath toys brands worldwide peaked at 80% in December 2025 and was lowest at 68.2% in June 2026.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among bath toys brands worldwide peaked at 17.3% in August 2026 and was lowest at 8.8% in December 2025.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among bath toys brands worldwide peaked at 14.2% in March 2026 and was lowest at 10.6% in November 2025.
  • Across the 12 months ending September 2026, Skip Hop rose from 3rd to 2nd among bath toys brands worldwide.
  • Across the 12 months ending September 2026, Hape fell from 2nd to 3rd among bath toys brands worldwide.
  • Across the 12 months ending September 2026, Munchkin held steady: its estimated Share of Search among bath toys brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bath toys brands worldwide in September 2026?

  1. In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%.

  2. In September 2026, Skip Hop lost estimated Share of Search among bath toys brands worldwide, from 17.3% to 14.6%.

  3. Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

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