Brandwave

Munchkin vs Mushie:Which is searched more?

In September 2026, Mushie had more branded searches than Munchkin among bath toys brands worldwide. Mushie had about 22,200 branded searches, while Munchkin had 2,900. Mushie made up 5.9% of all bath toys brand searches we track, and Munchkin accounted for 0.78%. These are worldwide searches for English-language branded terms.

Share of searches among bath toys brands worldwide in September 2026Is Munchkin or Mushie more popular in search?
Munchkin0.78%2.9K searches
vs
Mushie5.9%22.2K searches

Follow Munchkin vs Mushie and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Munchkin or Mushie more popular in search?

Compare the bath toys brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Munchkin and Mushie among bath toys brands worldwide, by month

Share of searches by month for Mushie, Munchkin. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher-PriceSkip HopHapeMushieGreen ToysMunchkinTub Works
Oct 202568.8%11.3%11.3%5.1%2.8%0.66%0%
Nov 202573.1%9.8%9.8%4.4%2.4%0.39%0%
Dec 202575.1%8.3%10.1%3.7%2.5%0.4%<0.01%
Jan 202666.8%13.4%11%6%2.2%0.64%<0.01%
Feb 202661.8%15.2%12.5%6.8%3%0.58%<0.01%
Mar 202663.6%12.8%12.8%7%3.1%0.62%<0.01%
Apr 202664.8%13%13%5.8%2.6%0.63%<0.01%
May 202664.7%13%13%5.8%2.6%0.76%<0.01%
Jun 202661.5%15.2%12.4%6.8%3%1.1%<0.01%
Jul 202665.1%13.1%10.7%7.2%3.2%0.77%<0.01%
Aug 202663.1%15.5%10.4%7%3.1%0.92%<0.01%
Sep 202665.9%13.3%10.9%5.9%3.2%0.78%<0.01%

How has the Munchkin and Mushie comparison changed over the last 12 months?

3 findings
  • Mushie was ahead of Munchkin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Munchkin’s share of searches among bath toys brands worldwide moved from 0.66% to 0.78%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for bath toys brands worldwide in September 2026?

1 change
  1. In September 2026, Mushie lost share of searches among bath toys brands worldwide, from 7% to 5.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Munchkin’s and Mushie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Munchkin

1 branded search term

  • munchkin diaper pail refill

Mushie

1 branded search term

  • mushie

How the Brand Demand Index is measured

Other head-to-heads among bath toys brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.