How popular isMunchkin in search?
In September 2026, there were an estimated 35.1K branded searches for Munchkin worldwide which is up 17% over the last 12 months. Munchkin holds 0.86% estimated Share of Search among bath toys brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price72.6%
Skip Hop14.6%
Hape12%Munchkin0.86%
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Which bath toys brands compete with Munchkin?
Share of Search by month for Fisher-Price, Skip Hop, Hape, Munchkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Skip Hop | Hape | Munchkin |
|---|---|---|---|---|
| Oct 2025 | 74.7% | 12.3% | 12.3% | 0.72% |
| Nov 2025 | 78.5% | 10.6% | 10.6% | 0.42% |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.43% |
| Jan 2026 | 72.7% | 14.6% | 12% | 0.7% |
| Feb 2026 | 68.6% | 16.9% | 13.8% | 0.65% |
| Mar 2026 | 70.8% | 14.2% | 14.2% | 0.69% |
| Apr 2026 | 70.8% | 14.2% | 14.2% | 0.69% |
| May 2026 | 70.7% | 14.2% | 14.2% | 0.83% |
| Jun 2026 | 68.2% | 16.8% | 13.7% | 1.2% |
| Jul 2026 | 72.6% | 14.6% | 12% | 0.86% |
| Aug 2026 | 70.2% | 17.3% | 11.6% | 1% |
| Sep 2026 | 72.6% | 14.6% | 12% | 0.86% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.6% | 246K | 0% | +2.4 points | |
| 2, held 2nd | 14.6% | 49.5K | -18.2% | -2.7 points | |
| 3, held 3rd | 12% | 40.5K | 0% | +0.4 points | |
| 4, held 4th | 0.86% | 2.9K | -19.4% | -0.2 points |
72.6%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Skip Hop14.6%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
3.
Hape12%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
0.86%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.
Compare search popularity between Munchkin and its closest rivals
Every comparison with Munchkin
29 comparisons
- MAM vs Munchkin
- Munchkin vs Philips Avent
- Munchkin vs Tommee Tippee
- Baby Brezza vs Munchkin
- Beaba vs Munchkin
- Arm and Hammer vs Munchkin
- Munchkin vs Nuby
- Munchkin vs Zak Designs
- Graco vs Munchkin
- Bright Starts vs Munchkin
- Fisher-Price vs Munchkin
- Infantino vs Munchkin
- Munchkin vs Skip Hop
- Munchkin vs Tiny Love
- Munchkin vs Shnuggle
- Hape vs Munchkin
- Joovy vs Munchkin
- Ju-Ju-Be vs Munchkin
- Munchkin vs Regalo
- Munchkin vs Summer Infant
- Evenflo vs Munchkin
- Munchkin vs PacaPod
- Boori vs Munchkin
- Halo vs Munchkin
- Munchkin vs Sage Spoonfuls
- Munchkin vs Storksak
- Babymel vs Munchkin
- Brabantia vs Munchkin
- Joseph Joseph vs Munchkin
How has branded search demand for Munchkin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Munchkin worldwide rose from 30K to 35.1K.
- Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among bath toys brands worldwide held steady, from 0.72% to 0.86%.
How did search popularity change for bath toys brands worldwide in September 2026?
3 changes
In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%.
In September 2026, Skip Hop lost estimated Share of Search among bath toys brands worldwide, from 17.3% to 14.6%.
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Munchkin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sippy cups | 4th of 6 | 4.6% | Show ranking |
| Baby food makers | 4th of 6 | 5.3% | Show ranking |
| Baby play mats | 6th of 6 | 0.61% | Show ranking |
| Bath toys brands | 4th of 4 | 0.86% | Shown above |
| Baby bath tubs | 4th of 5 | 1.2% | Show ranking |
| Diaper pail refills brands | 3rd of 3 | 12.9% | Show ranking |
| Trash can brands | 3rd of 3 | 0.05% | Show ranking |
| Baby playpens | 2nd of 6 | 3% | Show ranking |
| Nappy bags | 3rd of 6 | 4.3% | Show ranking |
| Pet gates | 6th of 6 | 0.03% | Show ranking |
| Bed rail brands | 4th of 4 | 2.7% | Show ranking |
How is Munchkin measured?
Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- munchkin bed rail
- munchkin cup
- munchkin diaper pail refill
- munchkin food
- munchkin pet gate
- munchkin sippy
- munchkin sippy cup
- munchkin trash can
Do you work for Munchkin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Munchkin your brand?
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