Brandwave

Munchkin vs Philips Avent:Which is searched more?

In August 2026, Munchkin had more branded searches than Philips Avent among baby food makers worldwide. Munchkin was estimated to have 368K branded searches compared to Philips Avent’s 198K, and held a 39.6% Share of Search versus Philips Avent’s 21.3%. These are worldwide searches for English-language branded terms.

Share of Search among baby food makers worldwide in August 2026Which is more popular in search, Munchkin or Philips Avent?
Munchkin39.6%368K searches
vs
Philips Avent21.3%198K searches

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Which is more popular in search, Munchkin or Philips Avent?

Compare the baby food makers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Munchkin and Philips Avent among baby food makers worldwide, by month

Share of Search by month for Munchkin, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinPhilips Avent
Oct 202541.7%18.4%
Nov 202541.7%18.4%
Dec 202546.2%17.2%
Jan 202641.1%18.8%
Feb 202641%18.7%
Mar 202639.6%21.3%
Apr 202639.6%21.3%
May 202639.6%21.3%
Jun 202639.6%21.3%
Jul 202639.6%21.3%
Aug 202639.6%21.3%
Sep 2026——

How has the Munchkin and Philips Avent comparison changed over the last 12 months?

  • Munchkin was ahead of Philips Avent in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide moved from 41.7% to 39.6%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby food makers worldwide moved from 18.4% to 21.3%, and its estimated monthly branded searches held steady at 198K.

How did search popularity change for baby food makers worldwide in August 2026?

  1. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Munchkin’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Munchkin

1 branded search term

  • munchkin

Philips Avent

2 branded search terms

  • avent bottles
  • philips avent

How the Brand Demand Index is measured

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