Brandwave

Nuby vs Philips Avent:Which is more popular by branded search?

In August 2026, Philips Avent had more branded searches than Nuby among baby food makers worldwide. Philips Avent was estimated to have 33.1K branded searches compared to Nuby’s 22.2K, and held a 4.3% Share of Search versus Nuby’s 2.9%. These are worldwide searches for English-language branded terms.

Share of Search among baby food makers worldwide in August 2026Which is more popular in search, Nuby or Philips Avent?
Nuby2.9%22.2K searches
vs
Philips Avent4.3%33.1K searches

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Which is more popular in search, Nuby or Philips Avent?

Compare the baby food makers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nuby and Philips Avent among baby food makers worldwide, by month

Share of Search by month for Philips Avent, Nuby. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinBaby BrezzaBeabaPhilips AventNubySage Spoonfuls
Oct 202549.2%40.3%4.4%3.6%2.4%0.05%
Nov 202549.2%40.3%4.4%3.6%2.4%0.05%
Dec 202553.6%35.8%3.9%3.9%2.6%0.05%
Jan 202648.3%39.5%5.3%4.4%2.4%0.06%
Feb 202648.3%39.5%5.3%4.3%2.4%0.12%
Mar 202648.1%39.3%5.3%4.3%2.9%0.06%
Apr 202648.1%39.3%5.3%4.3%2.9%0.06%
May 202648.1%39.3%5.3%4.3%2.9%0.04%
Jun 202648.1%39.3%5.3%4.3%2.9%0.05%
Jul 202648.1%39.3%5.3%4.3%2.9%0.04%
Aug 202648.1%39.3%5.3%4.3%2.9%0.04%
Sep 2026——————

How has the Nuby and Philips Avent comparison changed over the last 12 months?

  • Philips Avent was ahead of Nuby in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nuby’s estimated Share of Search among baby food makers worldwide moved from 2.4% to 2.9%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby food makers worldwide moved from 3.6% to 4.3%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for baby food makers worldwide in August 2026?

Neither Nuby nor Philips Avent moved beyond provider rounding among baby food makers in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nuby’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nuby

1 branded search term

  • nuby

Philips Avent

1 branded search term

  • avent bottles

How the Brand Demand Index is measured

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