Brandwave

How popular isMAM in search?

In August 2026, there were an estimated 14.8K branded searches for MAM worldwide which is down 18.2% over the last 11 months. MAM holds 2.6% estimated Share of Search among sippy cups worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin63.6%
  2. Tommee Tippee23.3%
  3. Philips Avent5.7%
  4. Nuby3.8%
  5. MAM2.6%
  6. Zak Designs0.93%
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Which sippy cups compete with MAM?

MAM against sippy cups worldwide, by month

Share of Search by month for Munchkin, Tommee Tippee, Philips Avent, Nuby, MAM. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinTommee TippeePhilips AventNubyMAMZak Designs
Oct 202567.9%20.4%5%3.3%2.7%0.66%
Nov 202567.8%20.3%5%3.3%2.7%0.81%
Dec 202570.8%17.3%5.2%3.5%2.3%0.85%
Jan 202667%20.1%6%3.3%2.7%0.8%
Feb 202666.4%19.9%6%3.3%2.7%1.8%
Mar 202663.3%23.2%5.7%3.8%3.1%0.93%
Apr 202666.5%19.9%6%4%2.7%0.98%
May 202666.5%19.9%6%4%2.7%0.98%
Jun 202663.6%23.3%5.7%3.8%2.6%0.93%
Jul 202663.6%23.3%5.7%3.8%2.6%0.93%
Aug 202663.6%23.3%5.7%3.8%2.6%0.93%
Sep 2026——————

  1. 1.Munchkin

    63.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tommee Tippee

    23.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Philips Avent

    5.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nuby

    3.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MAM

    2.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zak Designs

    0.93%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MAM and its closest rivals

How has branded search demand for MAM changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MAM worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, MAM’s estimated Share of Search among sippy cups worldwide held steady, from 2.7% to 2.6%.

How did search popularity change for sippy cups worldwide in August 2026?

  1. Estimated monthly branded searches for Zak Designs worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  2. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

Where does MAM compete?

MAM is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers6th of 61.5%Show ranking
Sippy cups5th of 62.6%Shown above
Teething toy brands4th of 58.6%Show ranking

How is MAM measured?

Brandwave collects information about searches that people make online using MAM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mam dummy

Do you work for MAM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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